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AAA Expo 2026

AAA Expo 2026

Duration

May 10–12, 2026

Location

Guangzhou

Topic

Tourism and Hospitality

Key facts about AAA Expo 2026

General information
Large-scale Asia amusement and attractions trade expo
AAA Expo 2026 is scheduled for May 10–12, 2026 in Guangzhou and is presented as a major international trade fair for the entertainment, leisure and attractions industry in Asia. The organizer’s event profile highlights a full-scale exhibition deployment at the China Import & Export Fair Complex, designed to support procurement, project matchmaking and supplier selection across amusement parks and tourism attractions rather than consumer retail. The published scale targets emphasize a comprehensive, business-driven format, including an exhibition area planned up to 150_000 m² and a strong concentration of exhibitors and professional visitors, which is intended to accelerate sourcing cycles and shorten the path from product discovery to commercial negotiations. In practice, the show format is built for decision-makers who need to evaluate equipment performance, safety and operational ROI, while also validating supplier capacity, installation support and after-sales readiness for multi-site or chain deployments.
Topics
Parks, attractions, digital sports and immersive technologies
AAA Expo 2026 is positioned around the full attractions ecosystem, combining classic amusement equipment with digital and immersive solutions that are increasingly used for visitor engagement and revenue diversification. The official exhibition introduction and scope describe coverage that spans indoor amusement formats, themed attractions and scenic-area solutions, alongside technology-driven categories such as digital sports and immersive experience systems. This means visitors can assess not only hardware rides and venue equipment, but also integrated operating layers such as ticketing and management systems, interactive entertainment content, and new-generation VR/AR/MR/XR experiences that are often deployed as flexible, high-throughput attractions. The thematic framing also aligns the expo with broader cultural tourism development needs, where operators seek packaged solutions that combine “equipment + experience + operations,” enabling faster rollout of new products, safer visitor flows, and more predictable monetization under real-world venue constraints.
Participants
Operators, investors, developers, integrators and manufacturers
AAA Expo 2026 targets professional buyers and project stakeholders across the cultural tourism and attractions supply chain, including park operators, scenic-area management entities, cultural tourism investment and development groups, EPC and system integrators, and procurement teams responsible for equipment upgrades and new-venue launches. The event’s positioning emphasizes large-scale resource integration and procurement docking, which typically indicates a higher share of visitors with purchasing authority or direct influence on specifications and vendor selection. For exhibitors, this structure supports pipeline building across both domestic and international demand, because buyers often arrive with active project timelines and budget cycles for equipment refresh, venue upgrades, or new attraction installations. For visitors, the show concentrates vendor options across multiple categories, enabling faster benchmarking of price-to-performance, reliability, compliance readiness and operational support models, which is critical when attraction systems must meet strict safety requirements and deliver stable throughput during peak seasons.
Exhibited products
Equipment and solutions across the attractions value chain
AAA Expo 2026 is described as covering a wide exhibition range that supports both product sourcing and complete project solution building. The scope includes indoor amusement and family entertainment equipment, theme-park attractions and non-powered entertainment solutions, scenic-area equipment and supporting infrastructure, and technology layers that enable digital engagement, immersive experiences and data-driven operations. In addition, the broader cultural tourism segment is represented through solutions for smart tourism, night-tour and show technologies, interactive multimedia and IP-related commercial products, reflecting the reality that many operators now design revenue models around multiple spend points beyond admission. This product structure is particularly useful for buyers because it allows them to source end-to-end packages—hardware, content, control systems, and operational software—while also identifying component suppliers for targeted upgrades, thereby reducing integration risk and improving implementation speed for attraction projects.
Venue
China Import & Export Fair Complex in Guangzhou
AAA Expo 2026 will be held at the China Import & Export Fair Complex in Guangzhou, widely known as the Canton Fair Complex, which is designed to support large, equipment-heavy exhibitions with multi-hall zoning and high-capacity visitor circulation. The venue choice is operationally important for both exhibitors and visitors: exhibitors can accommodate large-scale displays, demonstration zones and technical consultation areas, while buyers can execute a structured sourcing route across segmented halls within a single site and schedule. With the event dates set for May 10–12, 2026, the venue configuration supports time-efficient procurement planning, multi-team attendance and dense meeting calendars, which is especially relevant when visitors arrive to evaluate multiple equipment categories and negotiate project delivery and installation timelines in a short on-site window.
Organizer
China Culture & Entertainment Association and Grandeur Group
The official organizer and support framework presented for AAA Expo 2026 combines industry association involvement with a professional exhibition operator. The event listing identifies China Culture & Entertainment Industry Association together with Guangdong Grandeur International Exhibition Group as the core organizing entities, with extensive support and cooperation from multiple tourism, scenic-area and entertainment associations. This governance model matters for participants because association networks typically strengthen the quality and breadth of professional buyer invitations, while an experienced operator provides standardized exhibitor services, registration processes and international promotion. The show’s published introduction also frames AAA as a long-running series with deep industry collaboration, positioning it as a stable annual platform for supplier selection, partnership development and cross-border business growth in the attractions and cultural tourism sector.
Organizer’s website
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