Airlines, airports, forwarders, integrators and technology providers
air cargo China’s published positioning emphasizes participation from leading airlines, airports, logistics providers and technology innovators, reflecting a B2B environment where both supply-side capacity owners and service intermediaries are present. This mix is commercially significant because air cargo procurement is typically multi-party: shippers and forwarders evaluate not only lane availability and pricing, but also handling capability, documentation workflows, security requirements, service recovery processes and digital integration. Being held concurrently as part of transport logistic China further expands the adjacent visitor context, increasing the probability that meetings include stakeholders from broader transport, warehousing and supply-chain management functions who influence routing and mode decisions. As a result, exhibitors can use the show to qualify leads through specification-driven discussions and buyers can benchmark counterparties in a dense meeting schedule that supports faster shortlisting and more structured follow-up.