ASE Chengdu 2026

ASE Chengdu is a long-running professional exhibition dedicated to the advertising signage, commercial shop design, and exhibition display industries, held annually in Chengdu as a major sourcing and networking platform for Western China. The event has developed over more than two decades into one of the region’s most influential industry gatherings, combining trade exchange, technology presentation, and professional communication. ASE Chengdu is positioned as a procurement-oriented B2B exhibition, bringing together equipment manufacturers, material suppliers, service providers, and buyers from across central and western provinces of China. The 2026 edition continues the focus on creative applications and technical innovation, aligning with market demand for higher efficiency, digital production, and integrated visual communication solutions. For professional buyers, the exhibition serves as a practical venue to evaluate suppliers, compare technologies, and establish long-term cooperation within the advertising and display value chain.

The exhibition focuses on the full ecosystem of advertising production and commercial display, reflecting the convergence of creative design and industrial manufacturing. Core thematic directions include advertising equipment and materials, digital printing and cutting technologies, signage systems, LED display and lighting solutions, commercial shop decoration, exhibition display construction, and integrated visual communication technologies. ASE Chengdu emphasizes applied innovation, showing how equipment, materials, and design solutions are combined in real commercial environments such as retail spaces, shopping malls, exhibitions, public signage, and brand communication projects. This integrated approach makes the exhibition relevant not only for manufacturers, but also for advertising companies, design studios, installers, and project contractors who require end-to-end solutions rather than isolated products.

Participants of ASE Chengdu include manufacturers of advertising equipment and materials, suppliers of digital printing systems, LED and display technology providers, shop fitting companies, exhibition contractors, and service companies involved in planning, design, and installation. The visitor profile is strongly professional and procurement-driven, with buyers representing advertising production companies, brand owners, retailers, property developers, engineering and installation firms, and regional distributors. The exhibition’s regional positioning attracts buyers primarily from Sichuan, Chongqing, Yunnan, Shaanxi, Guizhou, and other western and central provinces, while also welcoming overseas participants. This composition supports focused business discussions and practical negotiations aimed at equipment sourcing, project cooperation, and channel development.

Exhibited products cover a wide range of advertising and display industry solutions, including digital printing and cutting equipment, engraving and fabrication systems, signage materials, LED lighting and display products, commercial shop fitting systems, exhibition display structures, and related consumables. The exhibition also highlights complete application solutions, demonstrating how different technologies and materials are combined to deliver finished advertising and display projects. For buyers, this provides the opportunity to assess not only individual products, but also compatibility, production efficiency, installation logic, and long-term maintenance considerations, which are critical for operational decision-making in the advertising and display sector.

ASE Chengdu 2026 takes place at the Chengdu Century City New International Exhibition Center, a modern venue capable of hosting large-scale industry exhibitions. The location offers convenient access for participants from Western China and supports high visitor flow, full-size equipment demonstrations, and on-site technical communication. Chengdu’s role as a regional economic and logistics hub further enhances the exhibition’s value for companies seeking to develop distribution networks and project cooperation in central and western China.

The exhibition is organized by a professional exhibition organizer with long-term experience in the advertising and display industry. The organizer focuses on building a stable B2B platform that combines exhibition presentation, buyer invitation, industry promotion, and media exposure. For exhibitors and visitors, organizer capability is reflected in targeted audience structure, consistent exhibition scale, and effective business matching, which together support the exhibition’s role as a practical procurement and cooperation venue rather than a purely promotional event.