Manufacturers, end-users and channels
The organizer states that the expo brings together global industry leaders, explicitly including ink manufacturers, end-users, distributors, agents, industry associations and R&D institutions. This mix matters commercially because it supports both sides of the value chain: suppliers can reach purchasing roles and application owners, while buyers can benchmark technical maturity and service readiness across multiple vendors. The show’s positioning also emphasizes invited buyers and structured business negotiation formats, which typically increases meeting efficiency and helps participants move faster from first contact to concrete steps such as sampling, technical validation, and cooperation planning.