AWE — appliances & electronics expo

AWE is China’s flagship marketplace for home appliances and consumer electronics, engineered to compress scouting, product validation and shortlist decisions into a four-day, meeting-dense workflow. The 2026 edition runs March 12–15 across the Shanghai New International Expo Centre (SNIEC) and the Shanghai Eastern Hub International Business Cooperation Zone Exhibition Area, creating a dual-venue canvas for large anchor brands and fast-moving innovators. The show’s curation mirrors the real purchase process: complete consumer journeys and live scenarios, not isolated booths, so buyers compare propositions by total economics (feature set, energy class, reliability, service footprint), shelflife and digital attach. For decision-makers in retail, marketplaces and distribution, this density turns footfall into scheduled consultations and RFQs; for brands and ODM/EMS partners, it provides immediate ground truth on price ladders, materials choices, thermal design, acoustics and compliance in China and export markets. With summit content and media visibility embedded into the halls, product and go-to-market teams can align positioning, merchandising and after-sales in days, not weeks, and lock calendars for peak seasons.

AWE 2026 spans major and small domestic appliances, consumer electronics and the connective tissue between them. Expect refrigerators, laundry and dish care with high-efficiency compressors, foam and insulation upgrades; HVAC with heat pumps, inverter control and IAQ modules; kitchen appliances from induction through combi-steam with grease/odor capture; cleaning robots and personal care; TVs and displays with high refresh and wide color gamut; audio, XR and gaming; wearables and health tech; connectivity layers (Wi-Fi 6/7, Matter, Thread, BLE mesh) and security; home energy management with PV inverters, ESS and EV charging; as well as AI enablement in vision, voice and recommendation engines. The thread through all categories is user-centric engineering: noise, vibration, thermal envelopes, hygiene and repairability alongside cloud/app experience, voice agents and data privacy. Buyers use this breadth to map attach opportunities—filters, pods, blades, descalers, subscriptions—and to verify SKU architectures for price-point coverage by region and channel.