B2B Marketing Chief Congress — global forum for B2B marketing, strategy and digital transformation in Shanghai

B2B Marketing Chief Congress

January 21–23, 2026

Shanghai

Branding, Advertising and Marketing

Key Information about B2B Marketing Chief Congress

General Information

75+ sessions, 65+ keynotes, 800+ attendees

The B2B Marketing Chief Congress is Asia’s top leadership event for marketing executives, sales directors, and strategists. Organized by ConsignIndex, it gathers 800 professionals from 20+ countries to discuss innovation, leadership and digital transformation in B2B marketing.

Themes

Strategy, content, analytics, automation, AI and customer experience

Topics include growth strategies, MarTech, omnichannel marketing, CRM integration, attribution modeling, thought leadership, branding, AI in marketing, and the evolving role of the CMO.

Participants

CMOs, CROs, VPs of Marketing, consultants, agencies and tech providers

Participants include leaders from Microsoft, IBM, SAP, Huawei, Siemens, Accenture, Deloitte and fast-growing SaaS companies, alongside researchers and agency heads.

Exhibits

MarTech, SalesTech, CRM, analytics and AI platforms

Exhibits showcase marketing automation, customer data management, AI-driven analytics, content personalization and digital sales optimization.

Venue

Shanghai International Convention Center

Located in the Pudong business district, the venue offers advanced facilities for keynotes, panel discussions and private meetings.

Organizer

ConsignIndex

Organized by ConsignIndex, a global B2B conference organizer known for high-level executive forums across Asia focusing on marketing, AI and business strategy.

Organizer’s website

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