Baby & Stroller China

Baby & Stroller China 2026 will take place from 9 to 11 April 2026 at Shenzhen World Exhibition & Convention Center. The organiser states the show runs 09:30–17:30, with Day 3 open to the public from 12:00 and closing at 16:00, and indicates that admission is free of charge. For buyers, the official visitor page also outlines a VIP buyer programme that includes hotel accommodation during the fair period, access to a VIP lounge via a dedicated badge, and a free business matching service with interpreting available, subject to terms and capacity. These details matter operationally because they determine the workable meeting window, the feasibility of scheduling multiple supplier appointments per day, and the level of organiser-supported matchmaking for qualified procurement teams.

The official communications frame the 2026 edition as part of a broader concurrent platform in Shenzhen that brings together the toy, baby product and licensing sectors under one roof. The organiser’s press release confirms the dates (9–11 April 2026) and explicitly positions Baby & Stroller China alongside Toy & Hobby China and Licensing China, emphasising that the combined format is intended to connect brands, buyers and industry stakeholders through product showcases and recurring supporting programmes. This positioning is relevant for exhibitors and buyers because it signals planned cross-traffic from adjacent categories and highlights that the event programme is not limited to booths, but also includes forums, seminars, networking and business matching programmes that have run successfully in prior editions.

The organiser’s visitor information indicates that procurement is supported through pre-registration, a VIP buyer programme and business matching services, which points to a structured, trade-oriented attendance profile rather than purely walk-in browsing. The press release further describes the concurrent fairs as a platform where industries converge and where brands engage with retailers, e-commerce leaders and partners from diverse markets, reinforcing the buyer-and-channel focus of the event week. In practice, this combination of pre-registration, VIP support and organiser-facilitated matching is designed to shorten supplier screening cycles, help buyers pre-plan meetings and enable exhibitors to convert booth traffic into scheduled negotiations, especially when international stakeholders are present within the concurrent show ecosystem.

The official “Product Groups” section defines the fair scope across strollers and ride-ons, baby and children fashion, mother & baby care products, home living & lifestyle for baby & kids, and baby food & healthcare products, with “Others” including media and associations. The same organiser press release summarises the 2026 Baby & Stroller China showcase as covering family essentials such as strollers, home living and lifestyle items, mother and baby care products, children’s fashion, baby food and healthcare products. For sourcing teams, these published groups provide a clear map for planning booth visits and matching procurement needs to hall navigation, while also clarifying that the exhibition is not limited to mobility products but extends into care, apparel, home categories and nutrition/healthcare items.

According to the official visitor information, Baby & Stroller China 2026 is hosted at Shenzhen World Exhibition & Convention Center, located at No. 1 Zhancheng Road, Fuhai Street, Bao’an District, Shenzhen, China. The same page confirms the 9–11 April 2026 show dates and provides the operating hours, which is essential for logistics planning, transfer timing and scheduling supplier meetings within the effective daily window. As the concurrent fairs return to this venue in 2026, the location also supports a consolidated visit plan for stakeholders who intend to cover baby products as well as adjacent toy and licensing segments during the same trip.

The organiser list is explicitly stated in the official 2026 press release for the concurrent fairs: Toy & Hobby China, Baby & Stroller China and Licensing China are organised by the Guangdong Toy Association, Guangzhou Li Tong Messe Frankfurt Co Ltd and Messe Frankfurt (HK) Ltd. This attribution is important for participants because it identifies the responsible organisations behind exhibitor services, visitor operations and programme delivery for the combined platform. The visitor information pages further indicate centralised coordination for pre-registration and buyer services, including VIP buyer enrolment and business matching support, which aligns with the organiser-led approach described in the press communication.