Duration
April 7, 2025 — April 9, 2025
Location
Shenzhen
Topic
Products for Children and Parents
General Information
South China’s Top Baby Expo
Hosted at the Shenzhen World Exhibition & Convention Centre, the fair spans 130,000 sqm and features 2,100+ brands and exhibitors from 7 countries and regions.
Themes
Full Range of Baby & Maternity Products
Product categories include strollers, car seats, baby gear, furniture, bedding, skincare, nutrition, clothing, electronics, safety solutions, and more.
Participants
Leading Suppliers and Buyers
Attendees include global retailers, e-commerce platforms, pharmacy chains, wholesalers, and baby product manufacturers.
Products on Display
Safe, Eco-Friendly, Smart
The fair emphasizes quality, sustainability, safety, and innovation — from smart monitors and devices to sustainable materials and ergonomic strollers.
Forums and Events
Retail, Cross-border and Omni-channel
The programme includes summits on digital retail, cross-border commerce, new product launches, logistics, packaging, and future store technologies.
Additional Services
Full-service Networking Platform
Matchmaking zones, online registration, international support desks, digital guides and one-on-one business areas are available to all participants.
Venue
Shenzhen World Exhibition & Convention Centre
Asia’s new generation venue with state-of-the-art halls and infrastructure for global exhibitions.
Organizer
Messe Frankfurt (HK) Ltd
Organiser of Baby & Stroller China, Toy & Hobby China, and Licensing China under the Messe Frankfurt global brand.
Organizer’s website