Baimu Jewelry Fair

Baimu Jewelry Fair 2026 (Spring) will be held from March 27 to 30, 2026 at the Nanjing International Exhibition Center, located at 88 Longpan Road, Nanjing, providing four full trade days for supplier discovery and commercial negotiation. The event is organized by Nanjing Baimu Exhibition Co., Ltd. and is part of a long-running series founded in 2011, originally held twice a year in Nanjing, expanded to three annual sessions from 2014, and later extended to Shanghai from 2017, reflecting an established regional network and repeat buyer flow. For professional visitors, this continuity is important because it supports predictable sourcing cycles, faster shortlisting and more reliable follow-up with vendors that participate regularly across editions.

Baimu positions the exhibition as a market-driven platform that strengthens exhibitor effectiveness and prioritizes higher-quality buyers, with a clear focus on jewelry products that can be commercialized through retail and distribution channels. The official positioning describes the fair as targeting both sales terminals and consumer terminals, which typically means the exhibition environment is optimized for product comparison, price-band benchmarking and rapid assortment building rather than purely image branding. The show’s own “exhibition advantages” messaging stresses long-term accumulation and stable scale growth, as well as the role of the venue as a trade and information hub where industry participants exchange market intelligence and identify near-term category opportunities. For international and domestic suppliers, this focus creates a practical deal-making environment, while for buyers it increases the probability of finding commercially ready SKUs and partners capable of repeatable supply.

The participation model is designed to improve transaction efficiency by shaping buyer quality and increasing the precision of business matching. Official exhibitor-service messaging highlights the creation of a VIP invited buyer function that screens visitors and matches exhibitors with more accurate buyer groups, aiming to improve on-site conversion and negotiation outcomes. The same positioning also emphasizes multi-channel reach through online and offline integration and broad media exposure toward jewelry-industry markets and higher-end consumer segments, as well as cooperation with industry institutions and the invitation of prominent industry figures to strengthen professionalism. For buyers, these mechanisms typically translate into a higher density of relevant suppliers and clearer navigation of category offers, while exhibitors benefit from more structured lead capture and repeat purchasing cycles across regions.

The exhibit scope covers a broad and commercially actionable range of jewelry and gemstone categories suitable for wholesalers, retailers and procurement teams building multi-tier assortments. Official descriptions reference diamond and gemstone categories such as ruby, sapphire, emerald, semi-precious and synthetic stones, crystal and tourmaline, alongside finished jewelry including gold, platinum, silver, K-gold and palladium jewelry, diamond jewelry, gemstone inlay products and pearl jewelry. The scope also includes pearl and coral categories and a wide range of jade and stone offerings, which is relevant for buyers focused on traditional Chinese jewelry demand. In addition, the exhibition references equipment and instruments such as jewelry-processing machinery, tools, testing and cleaning equipment, management software and display or packaging supplies, plus watches and accessories, enabling visitors to source both finished goods and supporting production or retail infrastructure in one trip.

The venue for the spring 2026 edition is the Nanjing International Exhibition Center at 88 Longpan Road, which supports efficient on-site routing for category-based sourcing and scheduled supplier meetings across four days. The event’s service positioning highlights buyer-facing conveniences and operational support designed for trade audiences, including dedicated reception and practical onsite services such as storage, courier support and basic amenities, which matter when buyers are collecting samples, managing documents and running dense negotiation schedules. For procurement teams, the most effective visit plan is typically to allocate the first day to broad category scanning, the second day to deeper supplier comparisons and technical or commercial clarification, and the final days to confirm terms and lock follow-up actions, ensuring that selection decisions are aligned across merchandising, sales and quality stakeholders.

The organizer is Nanjing Baimu Exhibition Co., Ltd., which founded the Baimu International Jewelry Exhibition in 2011 and has developed it into a recurring, multi-city, multi-session platform with a strong market orientation. Official descriptions emphasize the exhibition’s philosophy of improving the Chinese jewelry market by focusing on exhibitor outcomes and buyer quality, and they also highlight strong industry support, including backing from the Jiangsu gold and jewelry industry chamber, reinforcing the event’s local authority and trade positioning. For exhibitors, this organizer model typically means stable channel access and repeat buyer acquisition, while visitors gain a predictable sourcing environment where supplier discovery, trend observation and negotiation can be executed within a disciplined show structure.