Baimu Jewelry Fair

Baimu Jewelry Fair Summer 2026 is scheduled for June 26–29, 2026 in Nanjing and is structured as a practical marketplace where buyers can compare suppliers, verify product positioning and agree on replenishment or OEM/ODM terms within one trip. The fair is part of the established “Baimu International Jewelry Exhibition” series founded in 2011 and developed as a recurring multi-session platform, which is important for trade visitors because repeat participation usually improves supplier continuity, after-sales accountability and the predictability of follow-up purchasing cycles. The event’s operating philosophy emphasizes measurable exhibitor outcomes and the screening of buyers to improve onsite conversion and negotiation efficiency, which aligns with the purchasing logic of jewelry retail, distribution and multi-channel operators that must balance design differentiation with stable, repeatable supply.

The summer session is oriented toward the categories that drive real market turnover in East China: finished jewelry, gemstone and jade products, and the supporting infrastructure needed for professional trading. As an industry platform, Baimu is positioned to help buyers track new varieties and new styles while strengthening category cooperation across the domestic jewelry ecosystem, which is particularly relevant for chains and wholesalers that refresh collections several times per year. The event scope commonly includes diamonds and colored gemstones, pearl jewelry, jade and jadeite categories, and precious-metal jewelry such as gold and platinum, allowing visitors to compare both mass-market and higher-value segments in one venue. For professional teams, this category design supports a “portfolio approach” to sourcing, where classic high-rotation items are evaluated alongside seasonal trend pieces and differentiated gemstone offers, reducing the need to split procurement across multiple smaller events.

Baimu’s participant model is aligned with trade audiences that make purchasing decisions and can place repeat orders, not just one-off consumer purchases. The organizer emphasizes buyer-quality management and targeted matching, including VIP invited buyer work and stricter visitor screening, which is intended to improve the accuracy of exhibitor–buyer connections and increase onsite deal efficiency. In practice, this typically concentrates professional visitors such as jewelry retailers, regional distributors, live-commerce and e-commerce operators, and procurement teams responsible for seasonal assortment planning, while the exhibitor side covers finished-jewelry suppliers, gemstone and pearl specialists, jade merchants, and supporting service providers. For buyers, the value is the ability to qualify suppliers quickly by discussing production capacity, price-band discipline, packaging and display requirements, and after-sales terms, while simultaneously validating style direction and market fit through side-by-side comparison.

The exhibition mix is built to cover both product procurement and the operational layer that makes jewelry trading scalable. Official and industry descriptions of the Baimu platform typically reference a wide range of finished jewelry and raw-material categories, including diamonds, colored gemstones, pearls, gold and platinum jewelry, jade and stone products, and watches and accessories, which supports buyers who build multi-tier assortments across different consumer budgets. Beyond finished goods, the show commonly includes jewelry-making and processing equipment, tools, checking and measuring instruments, cleaning equipment, management software and packaging or display solutions, which is relevant for visitors running stores, counters or small production workshops that need to standardize quality control and improve retail presentation. This “product + infrastructure” coverage is commercially important because the final margin is often determined not only by purchase price, but also by the ability to verify authenticity, maintain consistent quality, and present products with compliant labeling and professional merchandising.

The summer fair is hosted at Nanjing International Exhibition Center, a venue widely referenced for the Baimu Nanjing series and located at Longpan Road 88 in Nanjing, which is operationally convenient for teams planning a four-day sourcing agenda. The venue format supports structured hall routing, scheduled supplier meetings and onsite sample evaluation, which is particularly valuable in jewelry sourcing where buyers often need to cross-check material claims, compare craftsmanship levels and negotiate warranty or after-sales responsibilities. For best results, professional visitors typically plan the first day for broad scanning and supplier mapping, then allocate mid-show time to deeper negotiations and verification, and use the final day to lock follow-up actions and document requirements for shipments, ensuring that the sourcing shortlist is actionable immediately after returning to the office.

The event is organized by Nanjing Baimu Exhibition Co., Ltd., which founded the Baimu International Jewelry Exhibition in 2011 and has developed it into an established, repeatable trade platform. Industry sources also note strong local industry backing, including support referenced from the Jiangsu gold and jewelry industry chamber, reinforcing the fair’s positioning as a professionally oriented regional marketplace rather than a purely consumer-facing event. For exhibitors and visitors, this organizer model typically translates into stable show operations, a clearer trade focus, and stronger buyer acquisition through regional channel networks, which is critical for suppliers targeting repeat wholesale orders and for buyers seeking consistent supply partners across multiple seasons.