Beijing International Tea Industry Expo — China’s leading exhibition for tea, teaware, packaging and tea culture in Beijing

The Beijing International Tea Industry Expo is Northern China’s premier event for tea and tea-related products. Held on November 6–9 at the China National Convention Center, the show covers 25,000 sqm and brings together more than 800 exhibitors and 60,000 visitors from China and abroad. It provides a comprehensive view of the tea industry, covering production, trade, culture and innovation, while offering live tastings, tea ceremonies and seminars on sustainable production and export.

Themes include all major tea categories — green, black, white, yellow, oolong, puer and herbal teas — along with tea packaging, branding and design. Dedicated areas focus on tea culture, teaware, accessories and sustainable farming. Forums address certification, organic standards, digital marketing and cross-border e-commerce.

Participants include leading Chinese and international tea producers, exporters, traders, packaging manufacturers, design agencies, and investors. The event attracts tea houses, franchise operators, online platforms and retail buyers.

Exhibits include tea leaves, herbal infusions, instant teas, teaware, packaging materials, processing machinery and organic teas. Demonstrations of roasting, blending and brewing showcase both traditional craftsmanship and modern innovation.

Located near the Olympic Park, the CNCC provides world-class facilities with exhibition halls, tasting areas, and cultural stages for live tea ceremonies and presentations.

The event is organized by Huajuchen Group, China’s leading tea exhibition organizer, with support from the China Tea Marketing Association. Its goal is to promote cultural exchange, industry innovation and sustainable tea trade.