OEMs, component suppliers, dealers, and fleet buyers
The participant ecosystem is built around the heavy-equipment value chain: machinery OEMs, parts and component suppliers, technology providers, dealers and rental companies, and professional buyers from construction, infrastructure, mining and industrial projects. For exhibitors, this profile means meetings tend to be procurement-led and implementation-focused, with discussions around total cost of ownership, uptime guarantees, lead times, training, and after-sales responsibility. For visitors, it enables faster due diligence: capability confirmation, reference checks, and RFQ-ready vendor shortlisting within a single event window.