BIRTV 2026 broadcast technology expo

BIRTV 2026 (Beijing International Radio, TV & Film Exhibition) is positioned as an official state-designated exhibition for broadcasting and film technology, with a long-running history that dates back to 1987. The 2026 edition is announced as the 33rd event and is built as a professional marketplace where broadcasters, production companies, post-production teams, system integrators and technology vendors align around the practical deployment of modern media infrastructure. The format is engineered for business decision-making: visitors come to evaluate solutions that can be implemented in studios, OB and field production, newsroom workflows and content distribution chains, while exhibitors present commercially ready technologies and implementation experience. For buyers, the main value is the ability to compare competing technical routes in a short timeframe and move directly into engineering-level discussions with suppliers. For exhibitors, the event concentrates qualified audiences who influence procurement and technical standards, enabling structured lead generation and partnership building across China’s broadcast and film ecosystem.

BIRTV is built around the full lifecycle of professional media production and delivery, which makes it relevant not only for equipment sourcing but also for workflow modernization. In practical terms, the exhibition agenda reflects how broadcast and film operations are evolving: higher production resolution and quality expectations, faster turnaround, more distributed production models, and stronger integration between hardware, software and network architecture. The show is used to validate how technologies perform in real environments where reliability, latency, redundancy and service support determine operational success. For procurement teams, the focus should be on solutions that reduce total cost of ownership through standardization and stable maintenance, while enabling scalable upgrades over several budget cycles. For engineering leaders, the event provides a concentrated environment to align product roadmaps with actual deployment constraints and to assess whether suppliers can support integration, commissioning and long-term service obligations, which is often the decisive factor in selecting broadcast and film technology partners.

The visitor and exhibitor ecosystem is oriented toward professional users who operate or build media production systems. On the demand side, the event attracts broadcast organizations, production and post-production studios, content service providers and enterprise media teams that require predictable performance and standard compliance. On the supply side, it brings together manufacturers, software vendors and system integrators who provide the tools and infrastructure needed to capture, process, manage and deliver content reliably at scale. The show’s state-designated status and long continuity typically raise the quality threshold for participation, which matters for visitors who need to meet suppliers capable of supporting mission-critical operations. The result is a meeting environment where discussions are usually technical and implementation-focused rather than purely promotional, enabling visitors to confirm compatibility, integration approach, delivery timelines and service models before committing to deeper proof-of-concept phases.

BIRTV’s scope is centered on professional-grade broadcasting and film technology, which means the exhibition is relevant for organizations upgrading production capability, expanding capacity or redesigning workflows for new distribution requirements. In practice, the event supports sourcing across acquisition, production, post-production and distribution layers, where solutions must work together as a coherent system rather than as isolated devices. Buyers typically use the show to evaluate not only product specifications but also interoperability, operational stability and vendor support. The most valuable conversations happen when exhibitors can demonstrate how their solutions integrate into existing environments and what assumptions they require around networks, storage, compute and operational staffing. For visitors, this approach reduces risk by shifting evaluation from marketing claims to deployment reality. For suppliers, it creates a commercial context where differentiation is earned through proven implementation experience, service capability and the ability to support evolving technical standards.

BIRTV 2026 is announced to take place in Beijing at the China International Exhibition Center, with the Chaoyang venue referenced in the event information. This venue choice supports the operational needs of a technology-heavy exhibition: space for professional demonstrations, a stable environment for meetings and technical discussions, and the capacity to host a dense business schedule over multiple days. For visitors, venue clarity matters because BIRTV attendance is typically meeting-driven, with a high number of supplier discussions to compress into a limited time window. The four-day program supports a structured approach: pre-scheduled meetings for priority suppliers, time blocks for scanning new solutions, and targeted sessions for technical alignment and negotiation. Venue consistency also helps exhibitors plan demonstrations and onsite support staffing, which is important when products require live setup or complex explanation to demonstrate real operational value.

The event materials indicate that BIRTV is hosted by China Broadcasting International Economic & Technical Cooperation, aligning the exhibition with professional broadcast and film technology development and international cooperation. This organizer framing supports the show’s positioning as a high-standard, industry-grade platform where technical credibility and implementation readiness are central. The program also includes a dedicated keynote schedule, with the keynote speech announced for August 18, 2026 at the Beijing International Hotel Convention Center, which strengthens the conference dimension and provides decision-makers with strategic context alongside the exhibition floor. For exhibitors and visitors alike, this structure increases the event’s business utility: the exhibition supports sourcing and technical validation, while the keynote and related activities support alignment on trends, standards and deployment priorities across the industry.