Beauty Expo Beijing 2026

Beijing International Beauty Cosmetics Expo (BJBE) is one of the most influential professional exhibitions for the beauty and cosmetics industry in Northern China and across the country. Founded in 1997, the exhibition has developed into a major industry platform with more than two decades of continuous growth and professional specialization. Since 2008, the event has been held twice a year, reflecting strong market demand and the dynamic development of China’s beauty industry. BJBE is widely recognized as a key meeting point for domestic and international companies seeking access to the Chinese market, as well as for Chinese brands aiming to expand distribution channels and strengthen brand visibility. Over the years, the exhibition has evolved from a regional trade fair into a nationally influential event, attracting manufacturers, brand owners, distributors, retailers, professional buyers, and industry experts. Its long history, stable scale, and strong reputation have positioned BJBE among the top professional beauty exhibitions in China, following the major events in Shanghai and Guangzhou.

The exhibition covers the complete value chain of the cosmetics and beauty industry, offering a comprehensive overview of current market trends, product innovation, and technological development. Key exhibition areas include skincare and personal care products, color cosmetics, professional beauty and salon products, aesthetic and medical beauty solutions, beauty instruments and equipment, packaging materials, OEM and ODM manufacturing services, raw materials, fragrances, health and wellness products, and emerging beauty technologies. BJBE places strong emphasis on innovation, product differentiation, and market adaptability, making it a relevant platform for both established brands and emerging companies. The exhibition also reflects evolving consumer preferences in China, including demand for premium products, green and healthy formulations, functional cosmetics, and advanced beauty devices. Through its diversified product structure, BJBE serves as a professional sourcing and trend-discovery platform for buyers and industry stakeholders.

Participants of BJBE include a wide range of industry stakeholders such as cosmetics and personal care brands, OEM and ODM manufacturers, packaging suppliers, equipment producers, distributors, agents, wholesalers, retailers, e-commerce operators, beauty salons, medical aesthetic institutions, and professional buyers from across China and overseas markets. The exhibition attracts both large well-known brands and small to medium-sized enterprises, creating a balanced and competitive business environment. Many exhibitors use BJBE as a launch platform for new products, technologies, and brand concepts, while buyers attend the event to identify reliable suppliers, negotiate cooperation, and explore new business opportunities. The professional composition of participants ensures high commercial relevance and effective business matching throughout the exhibition.

Exhibited products include skincare and personal care products, makeup and color cosmetics, hair care and professional salon products, beauty and aesthetic devices, medical beauty equipment, home-use beauty instruments, health and wellness products, fragrances, cosmetic raw materials, packaging containers, labeling and printing solutions, and contract manufacturing services. The exhibition also highlights advanced beauty technologies, intelligent beauty equipment, and innovative product formulations responding to current market trends. This broad product coverage enables buyers to source complete solutions, from finished products to upstream manufacturing and packaging services, within a single professional platform.

The exhibition takes place at the China International Exhibition Center in Beijing, located in the Chaoyang district. This modern exhibition venue is one of the most important trade fair centers in Northern China, offering convenient transportation access, comprehensive facilities, and professional exhibition services. Its strategic location in Beijing provides strong accessibility for exhibitors and visitors from across China and international markets, supporting large-scale professional events and high visitor traffic.

The exhibition is organized by an experienced professional exhibition service company with long-term focus on the beauty and cosmetics industry. Since the establishment of BJBE in 1997, the organizer has continuously enhanced exhibition quality, service standards, and industry influence. Through years of operation, the organizer has built strong relationships with industry associations, enterprises, and professional communities, ensuring stable development, high participation rates, and consistent commercial value for exhibitors and visitors.