CBCE 2026 Expo

CBCE 2026 takes place on April 7–9, 2026 in Shanghai and is designed as a trade-focused marketplace rather than a consumer festival, with clear emphasis on professional procurement and supplier qualification. The organizer highlights an exhibition scale of 20,000+ square meters, 400+ exhibitors, and around 20,000 professional visitors, supported by 10+ accompanying events that extend business engagement beyond booth visits. For exhibitors, CBCE is positioned as a platform backed by accumulated industry resources and a long-term database, where supplier discovery, partnership negotiations, and solution comparison can be handled efficiently in one trip. This format is especially relevant for breweries and distributors that need to benchmark equipment, ingredients, and packaging decisions against current market offerings in Asia.

The event’s scope is built around the entire craft brewing chain, so visitors can move from raw materials and formulations to production technologies, then to packaging and commercial execution without switching venues or searching for separate niche shows. On the official CBCE program framing, the exhibition profiles include raw materials, production technologies and equipment, technical services, alcoholic beverage brands, and marketing/other services, creating a practical environment for cross-functional teams that evaluate both CAPEX (brewhouse, filling, utilities, QA) and OPEX inputs (ingredients, consumables, service). The conference layer is used to contextualize technology choices and market trends, so engineering and procurement teams can validate decisions with peer discussions and expert commentary rather than relying only on brochures.

CBCE’s participant mix is structured around operational decision-makers: breweries and beverage producers, equipment manufacturers, packaging and technical service providers, and distribution-side buyers that influence listings and channel expansion. The organizer emphasizes a 400+ enterprise exhibitor base and notes that CBCE has accumulated more than 100,000 industry professionals in its resources since launch, which matters for companies seeking qualified leads rather than generalized foot traffic. In practice, this means the show is suitable for supplier vetting, comparing competing system integrators, and establishing stable supply chains for ingredients and packaging materials, particularly for brands that need consistency and regulatory-fit documentation when entering new regional channels.

CBCE’s exhibit structure is explicitly product-and-solution oriented: ingredients and raw materials for brewing, production technologies and equipment used across brewing and beverage processing, technical and operational services that support quality and performance, and finished alcoholic beverage brands that represent market-side innovation and positioning. This combination is valuable for buyers because it allows them to verify not only the technical suitability of equipment and consumables but also the commercial direction of the category—what styles, formats, and packaging approaches are being pushed by brands and distributors. The event also runs multiple accompanying activities and conference content, which typically increases the density of meaningful conversations for sourcing teams who must convert technical specifications into workable purchasing decisions.

CBCE 2026 is hosted at Shanghai New International Expo Centre (SNIEC), a major exhibition venue used for large-scale international trade events, which is important for logistics planning and team scheduling. The official venue and traffic information confirms the exhibition dates (April 7–9, 2026) and identifies SNIEC as the exhibition address, helping visitors plan transport routes, accommodation zones, and onsite time windows. For exhibitors, SNIEC’s infrastructure supports full-size equipment displays, packaged product sampling, and technical demonstrations, which are often necessary in brewing and packaging procurement where decision-making depends on real equipment assessment rather than catalog comparisons.

The organizer is NürnbergMesse China Co., Ltd., presented on the event’s official contact and site footer materials as the responsible exhibition company for CBCE. For visitors and exhibitors, this matters because NürnbergMesse’s operational model typically implies standardized exhibitor services, structured visitor registration, and predictable event logistics aligned with international trade show practices. From a business standpoint, a clear organizer identity also improves trust in registration workflows and supports planning of participation formats—whether a company attends primarily for procurement, distribution partnerships, or brand exposure—since communication channels and responsibility for services are transparent.