CBME China 2026

CBME China is positioned as a recognized annual gathering for industry leaders, brands and key players across maternity, baby and child products and services, designed as a one-stop sourcing environment rather than a consumer-facing fair. The official event information confirms CBME China 2026 (International Maternity, Baby & Child Expo) will be held July 15–17, 2026 at the National Exhibition and Convention Center (Shanghai, NECC). The platform scale is reflected in headline indicators shown on the official site: 2,800 exhibitors, 4,200 brands and 100,000+ trade buyers, demonstrating high supplier density and a buyer profile that is explicitly trade-oriented. CBME is described as being launched in 2001 and having successfully held 25 editions to date, which signals continuity and established market trust for international visitors who rely on stable event operations and predictable buyer presence. For procurement teams, CBME’s practical value lies in compressing supplier discovery, product comparison, and initial commercial alignment into a short three-day window, with a category breadth that supports both brand sourcing and supply-chain partnership building.

The official CBME positioning emphasizes four attributes—comprehensive, efficient, innovative and trend-driven—framing the show as a product selection platform where buyers can identify market-ready items and emerging directions across the baby and parenting economy. This focus is reinforced through CBME’s “Annual Product Selection” and the “New Product Express” concept, which is designed to highlight new launches and accelerate buyer decision-making through structured product discovery. For professional buyers, the theme translates into a practical exhibition approach: curated exposure to new items, the ability to compare competing categories and price tiers, and access to upstream and downstream partners that influence the feasibility of scaling a product line. Because CBME is designed for trade buyers rather than general consumers, the “selection” framing is not about promotion only—it supports sourcing workflows: evaluating manufacturer capability, negotiating distribution terms, and verifying whether packaging, compliance, and supply-chain readiness match the requirements of retail and e-commerce channels.

CBME is built to connect manufacturers, distributors, suppliers and business partners with a broad set of trade buyer profiles. The official visitor profile highlights professional roles such as agents, distributors and wholesalers, import and export traders, offline retailers, e-commerce players, brand owners, contract manufacturing and supply chain, professional services, and retail service providers including investors and licensors. This multi-channel buyer composition matters because it increases deal pathways for exhibitors: the same product line can be discussed for distribution, cross-border trade, OEM supply, or retail channel placement depending on the buyer’s model. On the exhibitor side, the show covers a wide range of product and service providers across the maternity and baby care ecosystem, enabling buyers to build a full assortment strategy and evaluate upstream partners that can support stable supply and commercial scaling. For international visitors, this structure reduces search friction: you can meet both product owners and production partners in the same venue and quickly clarify whether a supplier is suitable for your target market and channel strategy.

CBME’s official exhibit profile outlines a broad product scope: maternity and baby care products, food, toys and learning, strollers and ride-on toys, car seats and furniture, clothing and accessories and home textiles, plus supply chain categories such as packaging materials, equipment and food ingredients. This is critical for buyers who build commercial assortments, because it enables category planning in one trip: core care products, feeding, mobility, safety, and lifestyle segments can be sourced alongside the supply-chain resources required to deliver and scale. The inclusion of supply chain in the exhibit profile is particularly valuable for importers and multi-brand retailers, because packaging and production capability often determine compliance readiness, unit economics and lead-time reliability. In practical sourcing terms, CBME supports both “finished goods” selection and “manufacturing capability” assessment, allowing visitors to align product design, packaging, and supply continuity with the expectations of offline retail and e-commerce channels.

CBME China 2026 will be held at the National Exhibition and Convention Center (Shanghai, NECC), a venue designed for very large-scale trade events and high-density B2B traffic. For buyers, the NECC format supports structured hall zoning and efficient movement between categories, which is essential when the objective is supplier comparison and product selection under time constraints. For exhibitors, NECC supports professional booth build-out and stable visitor services that matter for business meetings and negotiations. The three-day window (July 15–17) is particularly suited to intensive procurement agendas, enabling teams to pre-plan meetings, shortlist suppliers, and complete initial commercial discussions before moving into follow-up actions such as sampling, factory audits, and contract drafting.

CBME China is presented as an exhibition under Informa Markets, which typically signals standardized international event operations, strong exhibitor onboarding and visitor services, and an ecosystem approach that links exhibitions with industry content and matchmaking. The official site also notes that CBME runs concurrent events such as CBME Toy & Education Expo, CBME Children’s wear Expo, CBME Food & Health Expo, CBME Supply Chain Expo, and Licensing Expo China (Shanghai), reinforcing the show’s “one-stop” positioning by expanding category coverage through coordinated co-located events. For professional visitors, this structure increases sourcing efficiency by keeping adjacent categories within the same trip and enabling cross-category supplier benchmarking without switching venues or dates.