China Sport Show sporting goods

China Sport Show 2026 is confirmed to be held from May 21 to 24, 2026 at the Xiamen International Conference and Exhibition Center in Fujian Province, and the official “Overview” page identifies the event as the 2026 (43rd) China International Sporting Goods Show. For scale, the organiser publishes three baseline figures that are directly useful for planning: exhibition area of 160,000 m²+, 1,600+ exhibitors, and 120,000 visitors. These numbers set realistic expectations for a large-format trade show where meeting efficiency depends on pre-planned hall routing and a structured supplier list, rather than ad-hoc browsing. The same official overview emphasizes that the exhibition’s area planning and category divisions are designed to serve market demand and to transform the show into an international supply-demand matching trade platform and industry exchange hub, which defines the event as procurement- and channel-development oriented.

The organiser’s official show news for the 2026 cycle states that the event will operate with three revamped zones: Asia Pacific Fitness Zone, Sports Venue Craftsmanship & Equipment Zone, and Sports Consumption & Services Zone. The same publication explains what is materially different in 2026: the former “Fitness Zone” is upgraded into the Asia Pacific Fitness Zone and is built around the “user decision-making process,” while the Sports Venue Craftsmanship & Equipment Zone focuses on future sports spaces and sustainability, with emphasis on digital operations, stadium renovations and post-event recycling. The Sports Consumption & Services Zone is described as featuring emerging sports, trendy gear, outdoor products and accessories plus an immersive experience area. For buyers, this structure is a practical routing map: it separates equipment sourcing and fitness solutions from venue construction and operational technology, and further separates consumer-facing sports products and services into a distinct procurement track.

On the official “Overview” page, the organiser positions China Sport Show as a platform for Chinese sports brands to present capabilities globally and for international sports brands to enter the Chinese market, with the show functioning as a hub for enterprises to expand distribution channels in China and internationally. This trade framing is reinforced by the organiser’s 2026 update notes, which describe upgraded pre-registration systems, online exhibitor platforms and more on-site business matchmaking sessions, including exhibitor-buyer one-to-one matchmaking to streamline supply-demand interactions. The official “Visitor” section also highlights that overseas trade buyers are a target audience and that the show engages with diverse sports goods enterprises to support partnership expansion. For exhibitors, these published mechanisms matter because they affect lead quality and meeting conversion; for buyers, they support a procurement workflow that moves from discovery to scheduled negotiations within the four show days.

China Sport Show is framed by the organiser as a comprehensive sporting goods exhibition that combines products, marketing resources, sports culture and technology, and the 2026 planning notes indicate that exhibition divisions will be aligned more closely with market demand. In concrete terms, the three-zone structure defines the product and solution coverage that visitors should expect on-site: fitness and wellness-related products and solutions within the Asia Pacific Fitness Zone; venue craftsmanship, equipment and operational topics such as digital operations and renovations within the Sports Venue Craftsmanship & Equipment Zone; and consumer-facing sports consumption categories, including outdoor products and accessories, within the Sports Consumption & Services Zone. The organiser also states that the 2026 edition will apply scenario-based display formats tailored to product and service characteristics, which is relevant for buyers evaluating complete solutions rather than individual SKUs, especially in venue and services segments where purchasing decisions depend on integration, operation and lifecycle considerations.

The official “Location” page confirms the host city as Xiamen, Fujian, and specifies the venue as Xiamen International Conference & Exhibition Center, with the published address: No. 198 Exhibition Road, Siming District of Xiamen City. This venue reference is operationally important because the show runs over four days and the organiser’s published scale (160,000 m²+ and 1,600+ exhibitors) implies large on-site distances; accurate venue and address details help buyers plan arrival buffers, daily meeting cadence and supplier appointment timing. For exhibitors, the venue confirmation supports logistics planning for booth construction schedules, freight routing and staffing, especially when coordinating international visitors and one-to-one matchmaking meetings that depend on punctual attendance.

The official “Overview” page states that China Sport Show is hosted by China Sporting Goods Federation (CSGF), ZhongTiLian (Beijing) Sports Industry Development Co., Ltd and ZhongTiLian (Hainan) Sports Technology Industry Development Co., Ltd, and organised by ZhongTiLian (Hainan) Sports Technology Industry Development Co., Ltd. These organiser identities are the authoritative reference for participation rules, exhibitor applications and official programme updates. For practical planning, using the organiser’s own channels is the most reliable way to verify the 2026 dates (May 21–24), the Xiamen venue assignment and the published scale figures, and to avoid confusion with third-party event listings that may quote different numbers or outdated venue information.