China Stationery Fair

China Stationery Fair 2026 is scheduled for June 26–28, 2026 in Shanghai at Shanghai New International Expo Centre and is presented as the 120th edition of the event. The fair is positioned as a leading international trading platform for stationery, office supply and cultural products, with a long industry history that supports repeatable sourcing cycles and predictable buyer attendance. The 2026 edition is described as being held together with a co-located gift expo, which is operationally useful because it increases the density of relevant buyers and expands category adjacency for exhibitors who sell into retail, corporate gifting and e-commerce channels. Key scale indicators highlighted for the 2026 event include an exhibiting size of 80,000+ square meters, more than 1,800 exhibitors and an estimated 100,000+ visits, which matters for procurement because it creates enough supplier depth to benchmark alternatives quickly and move from initial discovery to shortlist decisions within three show days.

The event theme centers on building a high-efficiency trading ecosystem that connects product supply with retail terminals across both domestic and international markets. For buyers, the value proposition is not only viewing products, but accelerating the commercial workflow: identify new product launches, evaluate price and positioning, and confirm supply capability for repeatable deliveries. The fair’s positioning emphasizes multi-dimensional exchange and business collaboration, which is important in stationery and office supply categories where margins depend on assortment refresh speed, packaging readiness, and stable supply during seasonal peaks. In practice, the theme encourages deal-oriented conversations around product differentiation, channel fit and scalability, helping buyers structure supplier comparison by measurable criteria such as quality consistency, lead times, and the supplier’s ability to support fast replenishment across multiple SKUs.

China Stationery Fair is built for professional participation across the stationery and cultural products ecosystem, bringing together manufacturers, brands and supply partners with distributors, retailers and e-commerce operators who make purchasing decisions. This mix is commercially valuable because the category is channel-driven: a product that sells in offline retail may need different packaging, display readiness and replenishment logic than a product designed for online sales or corporate procurement. The fair’s market-oriented format supports practical negotiations where buyers can clarify supplier capability, quality assurance and repeat order stability, while exhibitors can meet decision-makers who are actively building assortments and seeking reliable long-term cooperation. For procurement teams, the event structure helps compress the evaluation cycle by enabling side-by-side supplier benchmarking under the same requirements and category definitions, increasing the probability of leaving the show with a clear shortlist and next-step sampling or quotation requests.

The 2026 product scope is presented as a multi-category showcase that typically includes stationery and office supplies, art and craft materials, student essentials, cultural and creative items, gifts and giveaways, and trend-oriented products that appeal to younger consumer segments. This breadth is strategically useful for buyers who manage mixed assortments, because it enables cross-category portfolio building in one visit and supports a more accurate view of market trends, pricing bands and supply availability. For exhibitors, the broad scope increases relevant buyer traffic but also raises expectations: professional visitors will evaluate products not only by design, but by manufacturability, packaging readiness, and the ability to deliver stable quality across repeated orders. The fair’s trading orientation therefore favors suppliers who can support clear specifications, reliable lead times and scalable production planning, which are the factors that determine whether a new product can move from “interesting” to “commercially viable” after the show.

The venue is Shanghai New International Expo Centre in Shanghai, a large-scale exhibition site that supports high meeting throughput and efficient routing for professional visitors. For a three-day sourcing event, venue practicality directly affects results: buyer teams typically schedule back-to-back meetings, compare similar suppliers in short time blocks and manage samples and documentation while on site. A major exhibition venue supports this workflow through predictable hall navigation and adequate infrastructure for product display and consultation, which is particularly important in stationery and cultural products where buyers need to review variations, packaging options and supply capability across many SKUs in a limited time window.

The fair is delivered through an established organizing structure designed for large-scale B2B participation, with exhibitor services, visitor registration and activity programming oriented toward trade outcomes rather than consumer footfall. For exhibitors, the practical value of professional show operations is predictability: smoother onboarding, clearer audience targeting and better meeting efficiency, which increases the conversion probability from booth conversations to follow-up RFQs and sample programs. For buyers, stable operations improve the sourcing experience by supporting better exhibitor discovery, more reliable scheduling conditions and a clearer pathway from initial contact to structured commercial negotiation after the event ends. In a market where product cycles are fast and assortment decisions have direct revenue impact, organizer execution quality is a real factor in whether the trip produces actionable supplier decisions.