China Toy Expo 2025 — Asia’s leading international toy, games and baby products exhibition in Shanghai

Over 2,500 exhibitors, 100,000+ visitors, 230,000 sqm exhibition area

China Toy Expo 2025 is the largest international toy and baby products exhibition in Asia, held annually in Shanghai. The 2025 edition will cover more than 230,000 sqm of exhibition space and feature over 2,500 exhibitors from China, Asia, Europe and the US. It attracts more than 100,000 professional visitors including distributors, retailers, online platforms, and design studios. The show serves as the main gateway to the Chinese toy industry, giving international buyers direct access to manufacturers and suppliers. It is recognized as a leading B2B sourcing platform where multi-million-dollar contracts are signed, new collections launched, and partnerships built between global brands and Chinese factories.

Toys, dolls, board games, educational products, baby products, outdoor play and hobbies

The event covers all segments of the toy and baby products industry, including plush toys, dolls and accessories, board games and puzzles, STEM educational products, baby and toddler goods, outdoor and sports toys, hobby kits, and collectible models. A strong emphasis will be on digital toys, smart robots, AR/VR products, and sustainable materials. Special sections will highlight baby products and school-related items, responding to increasing demand for educational and developmental solutions.

Toy manufacturers, distributors, brands, retailers, and startups

Participants include international and Chinese toy manufacturers, major global brands, educational product companies, and startups presenting innovative solutions. Visitors include distributors, retailers, online platforms, trade agents, and purchasing departments of major retail chains. This diverse mix makes China Toy Expo 2025 a critical hub for sourcing, product launches, and building cross-border partnerships.

Plush toys, dolls, board games, baby products, STEM toys, collectibles

H5: Plush toys, dolls, board games, baby products, STEM toys, collectibles

Exhibits will include plush and soft toys, dolls and accessories, puzzles, board games, baby and toddler products, outdoor toys, and STEM learning kits. Innovative categories such as smart robots, electronic toys, AR-enabled products, and sustainable materials will also be showcased, allowing buyers to explore both traditional and cutting-edge trends in the toy industry.

Shanghai New International Expo Centre (SNIEC)

The exhibition will be held at the Shanghai New International Expo Centre, one of China’s largest and most modern exhibition venues located in Pudong. Its infrastructure, scale, and accessibility make it ideal for hosting large international trade fairs.

China Toy & Juvenile Products Association (CTJPA)

The event is organized by the China Toy & Juvenile Products Association (CTJPA), a leading industry body representing China’s toy and baby products manufacturers. With years of experience and strong global networks, CTJPA ensures professional management and broad international participation.

Organizer’s website

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