Brands, distributors, OEM/ODM factories and professional buyers
CIBE Guangzhou is built for professional attendance where both purchasing authority and technical capability are present, enabling deals to progress beyond introductions into product, documentation and supply planning. The event’s trade profile attracts brand owners seeking distribution and export channels, distributors and wholesalers assembling multi-category portfolios, and OEM/ODM manufacturers offering private label and contract production capacity, alongside service providers that support commercialization and retail execution. From a buyer perspective, the most valuable participant mix is the combination of finished-product brands and upstream capability providers, because it allows category managers to compare ready-to-sell lines while simultaneously validating backup options for contract manufacturing, packaging, or specialized subcategories such as nails and professional care. From an exhibitor perspective, the same mix increases lead quality because meetings tend to revolve around concrete requirements—target price architecture, compliance documents, packaging formats, minimum order planning, lead times and exclusivity terms—rather than general interest. This is the type of environment where procurement teams can compress evaluation cycles and leave the show with a clear shortlist and next-step negotiation plan.