Brands, channel buyers, OEM/ODM and service ecosystem
CIBE Shanghai is designed for professional attendance where commercial decision-makers and technical stakeholders can evaluate offers together. Typical participants include brand owners building distribution, wholesalers and retailers assembling category portfolios, OEM/ODM manufacturers offering private label and contract production, and service providers supporting commercialization. This mix matters because successful cooperation requires alignment across product positioning, quality assurance, packaging formats and production capacity, and the show format enables face-to-face validation of these parameters. For exhibitors, the audience structure improves lead quality; for buyers, it accelerates shortlisting and clarifies follow-up steps immediately after the event.