Manufacturers, brands, sourcing teams, and distributors
The show environment is designed for professional visitors and exhibitors across the furnishing value chain: manufacturers and brand owners, trading and sourcing companies, distributors, retail and project buyers, and service partners supporting production and delivery. The practical value of this mix is meeting density: instead of scattered supplier discovery, procurement teams can run multiple comparable conversations in one venue, using a consistent evaluation checklist. The highest ROI typically comes from treating every meeting as a qualification step—capture factory profile, core materials, key SKUs, capacity logic, QC approach, and terms—so post-show work becomes straightforward: samples, RFQs, and factory audits for the top candidates.