Manufacturers, distributors, agents and professional buyers.
CIHIE Beijing is positioned for professional participation, aiming to connect producers of home medical and rehab products with channel partners and buyers who can scale distribution and deployment. Typical buyer profiles in this segment include distributors and agencies, institutional procurement teams, e-commerce and retail channel operators, and professional service providers supporting health-care delivery. The event messaging emphasizes long-term industry relationships and database-driven buyer invitation, which is commercially relevant because successful sourcing depends on meeting the right counterparties, not just generating traffic. For exhibitors, a qualified buyer base increases conversion into structured cooperation discussions such as distribution agreements, agency partnerships, and procurement programs. For visitors, the benefit is efficient benchmarking: multiple suppliers can be compared under consistent requirements for reliability, usability, service support and supply continuity, which is essential for products that must perform safely and consistently in real home settings.