CNWFF 2026 Fair

CNWFF 2026 is the 16th edition of the China (Nanjing) International Wine & Food Fair and is scheduled for June 13–15, 2026 in Nanjing. The event is built as a practical, results-oriented trade fair for the “big food” ecosystem, where wine, food and beverage brands meet professional buyers to negotiate distribution, channel expansion, and procurement programs under a concentrated three-day timetable. The official show positioning emphasizes that Jiangsu and the Yangtze River Delta function as a high-value consumption and circulation hub, meaning the fair is structured not only as a showcase, but as a market-entry and market-penetration tool for brands targeting East China and adjacent provinces. The event also highlights its brand strength and industry recognition, including UFI certification, and frames the exhibition as a mature regional IP with strong media attention and recurring participation from category leaders.

CNWFF 2026 is positioned around the convergence of wine, food and beverage channels, reflecting how distributors and retail systems increasingly source multiple categories together and require integrated product portfolios that match evolving consumption preferences. The fair’s narrative focuses on connecting high-quality supply with procurement resources, supporting both brand-building and commercial conversion through onsite selection, negotiation and matchmaking. In practical terms, this means the event is relevant for producers and importers who need to test demand, open or strengthen provincial distribution, and align packaging, pricing and channel strategy with the realities of Jiangsu and the broader Yangtze River Delta. The organizers also emphasize “effectiveness” as a core metric of success, with an explicit commitment to professional visitor organization and to creating more structured exposure opportunities for exhibitors through onsite advertising, activity sponsorship and dedicated interaction formats that increase brand visibility during the event window.

CNWFF 2026 targets a decision-maker heavy audience that typically includes brand owners, distributors and agents, retail channel operators, and professional buyers who participate in or lead procurement decisions. The official “why exhibit” narrative frames Jiangsu as a strategic market for national brand expansion and highlights the fair’s role as a key trade and cooperation platform for industry stakeholders seeking long-term partnerships rather than one-off transactions. The event’s organizer and guidance structure also indicates a strong industry and institutional backing model, where sector associations and government-related guidance/support entities help strengthen the credibility of the show and improve the quality of attendance. For exhibitors, that translates into a higher probability of qualified leads and channel-level negotiations; for buyers, it supports efficient category scanning, direct supplier comparison, and faster commercial decision cycles within a single visit.

CNWFF 2026 is presented as a multi-category trade platform covering wine, food and beverages, with an explicit strategy of creating cross-category purchasing opportunities by guiding visitor flows and increasing contact breadth between products and channel buyers. The official event homepage communicates scale indicators for the 2026 edition, including 50_000+ square meters of exhibition area, 1_000+ exhibiting companies, and 80_000+ professional visits, alongside 20_000+ showcased products and 5+ onsite activities, which collectively signal a large, procurement-driven environment rather than a small sampling show. This scale profile is particularly important for suppliers planning regional expansion because it enables both new customer acquisition and existing partner maintenance, while buyers can consolidate selection work across multiple categories, compare terms, and identify differentiated products aligned with current consumption trends.

CNWFF 2026 will take place at the Nanjing International Exhibition Center (Xuanwu Lake), a well-known venue in Nanjing used for large-scale B2B exhibitions and high-traffic professional events. The show dates are published as June 13–15, 2026, which is operationally relevant for exhibitors planning sampling logistics, booth build-out, and onsite meeting schedules, as well as for buyer delegations coordinating supplier meetings across multiple categories in one trip. A centralized venue format also supports the fair’s commercial focus: it reduces time loss between meetings, enables structured negotiation workflows, and makes it easier for procurement teams to execute systematic supplier comparisons during a short trade-fair window.

CNWFF is described as being jointly hosted by industry bodies and professional exhibition operators, with guidance from key national associations and support from relevant regional and city entities, reinforcing its positioning as a high-level, commercially effective regional fair. The official “about us” information states that the fair is jointly organized by Comexposium Group, Jiangsu Liquor Industry Association, and related exhibition entities, with an operating company in Nanjing responsible for execution, which clarifies the contracting and operational interface for exhibitors. This structure matters for participants because it typically improves buyer mobilization, media reach, and onsite service delivery, while providing a stable framework for recurring editions and consistent commercial outcomes.