FJE 2026 Shanghai

FJE 2026 will take place on March 23–25, 2026 in Shanghai at the Shanghai World Expo Exhibition & Convention Center (SWEECC). The organiser presents the event as the second edition of Shanghai’s specialised fashion jewelry trade fair and positions it as a high-efficiency procurement platform for the fashion accessories industry chain. Official materials for the show ecosystem highlight a planned exhibition area of 50,000 m² with 1,000+ exhibitors and 30,000+ visitors, which is operationally meaningful for buyers: these parameters usually indicate enough supplier density to benchmark product quality, pricing logic, lead times, and compliance/documentation readiness across multiple alternatives. For exhibitors, the same scale supports concentrated access to decision-makers who arrive with ordering needs and distribution objectives rather than general consumer interest.

The thematic scope of FJE 2026 is built around the full fashion jewelry supply chain, combining product display and trading with industry-oriented cooperation models. The official positioning emphasises B2B procurement and ordering needs for brand owners, fast fashion chains, e-commerce platforms, influencers and import/export traders, reflecting how the sector works in practice: buyers must evaluate not only design and assortment but also production consistency, replenishment capacity, packaging requirements and channel policies. By operating within the Fashion Accessories Shanghai 2026 framework, the event reinforces a procurement-first theme where jewelry sourcing is connected to broader accessory categories and supporting services, enabling buyers to align assortment decisions with channel strategy and seasonal demand planning.

FJE 2026 targets professional market participants involved in purchasing and distribution of fashion jewelry, including brand owners, chain stores, import/export traders, distributors, retailers and e-commerce operators. This audience profile is critical because fashion jewelry procurement typically depends on rapid turnover, repeated replenishment and consistent quality across batches, which requires direct negotiation with suppliers on production capability and cooperation terms. The organisers also reference the event’s role within an integrated industry platform, which supports higher-value meetings where buyers can evaluate suppliers beyond catalog claims, including sampling readiness, customisation capability, and the supplier’s ability to support channel expansion and brand cooperation in a commercial, contract-ready manner.

The published exhibit scope covers fashion jewelry products and supporting industrial chains, with categories spanning base metal jewelry, natural material jewelry and handmade/new-style jewelry, as well as accessories and components, display and packaging products, and related manufacturing and testing equipment. This breadth is commercially relevant because professional buyers often need a full pipeline solution: finished products for immediate assortment building, component sourcing for in-house design and assembly, and packaging/display resources for retail readiness. For suppliers, presenting both product and support categories strengthens their ability to negotiate longer-term cooperation; for buyers, it improves sourcing efficiency by enabling category consolidation and faster qualification of partners who can meet both design and operational requirements.

FJE 2026 will be held at the Shanghai World Expo Exhibition & Convention Center (SWEECC), a venue suited to procurement-focused B2B exhibitions that require high meeting throughput and structured buyer routing. For fashion jewelry sourcing, venue practicality directly impacts outcome quality: buyers need time for product inspection, supplier comparison, and commercial negotiation, often within tight seasonal calendars. A single-site venue format supports that workflow by enabling pre-scheduled meetings and fast movement between exhibitors, which is particularly valuable when buyers are building multi-category assortments or negotiating OEM/ODM cooperation that requires technical and commercial discussions in parallel.

FJE 2026 is organised within the Fashion Accessories Shanghai 2026 umbrella, which is presented as a collection of specialised fashion accessory exhibitions under Gehua’s framework. This organiser model matters to participants because it typically strengthens resource integration across sub-shows and improves buyer recruitment through shared visitor channels. For exhibitors, it increases the probability of reaching cross-category buyers and international traders; for visitors, it improves sourcing economics by allowing consolidated procurement across jewelry and adjacent accessory segments in one trip, while keeping the event’s core focus on B2B trading and order-driven cooperation.