Fresh Logistics Asia 2026

Fresh Logistics Asia 2026 will be held on June 24–26, 2026 in Shanghai at Shanghai New International Expo Centre, positioned as a dedicated trade platform for the fresh supply chain and temperature-controlled logistics market. The official show overview highlights a planned scale of 50,000 sqm and a targeted exhibitor pool described as 800 logistics-related companies, which is meaningful for procurement teams because it typically creates enough competitive depth to benchmark alternative routes, service levels, and equipment options within a three-day agenda. A key operational advantage is the co-location model, with the event promoted alongside major logistics exhibitions staged at the same venue and dates, helping visitors align cold-chain sourcing with broader transport, warehousing and distribution discussions without fragmenting meetings across multiple trips. This structure is particularly valuable for buyers who need to validate not only pricing but also service reliability, compliance readiness and implementation capability across the entire cold-chain workflow.

The event’s thematic focus is built around modernization of fresh logistics through integrated cold-chain solutions that connect upstream producers with retail, foodservice and urban consumption channels. Official descriptions emphasize coverage of cold-chain transportation, last-mile city distribution, cold-chain technology and equipment, and fresh food processing and packaging, reflecting a market reality where performance is driven by system-level coordination rather than isolated upgrades. In practice, this means the show is relevant not only to logistics operators but also to shippers and brand owners who must control temperature integrity, reduce spoilage risk, improve traceability and manage peak demand variability. By structuring the exhibition around operational pain points such as cold storage build-out, warehouse efficiency and smart information flows, the event supports engineering-led conversations and procurement decisions that prioritize lifecycle cost, uptime, and compliance, rather than focusing solely on unit pricing.

Fresh Logistics Asia is positioned to connect professional buyers and suppliers involved in fresh supply chain execution, including cold-chain logistics service providers, distribution operators and solution vendors supporting storage, handling and information management. The official positioning as a gateway to the Chinese market and the emphasis on co-located logistics exhibitions indicate a visitor mix that typically includes operational decision-makers who can evaluate vendor capability, service coverage and implementation timelines, alongside technical specialists responsible for cold storage engineering, warehousing and packaging performance. For exhibitors, this audience structure supports higher-quality lead generation because meetings tend to be anchored in concrete operational requirements such as temperature ranges, throughput targets, facility constraints and delivery SLAs. For visitors, the value is the ability to compare providers and technologies side by side and to move quickly from introductory discussions to shortlist formation and follow-up RFQs.

The published exhibition scope signals broad coverage across the fresh logistics value chain, including cold-chain logistics transport, end-point urban distribution, cold-chain equipment and technologies, and fresh food processing and packaging solutions. This scope is commercially important because modern cold-chain performance depends on interoperability between physical infrastructure and operational control layers, from refrigerated vehicles and handling equipment to cold room construction, warehouse systems and monitoring tools. Buyers typically use such an exhibition environment to validate not only product specifications but also serviceability, spare parts availability, system integration readiness and the vendor’s ability to support commissioning and ongoing operations. By presenting multiple segments under one roof, the event allows companies to build integrated solution stacks, aligning transport providers, cold storage partners and packaging technologies around common quality and compliance requirements, which reduces project risk during rollout and scaling.

The venue is Shanghai New International Expo Centre (SNIEC), with published travel guidance listing the address as No. 2345 Longyang Road, Pudong New Area, Shanghai, which is a standard logistics hub location for large-scale industrial exhibitions. For exhibitors and visiting procurement teams, SNIEC’s infrastructure is practical for cold-chain and supply chain events because it supports high visitor throughput, efficient hall navigation and predictable logistics for booth build-up, equipment display and sample handling. A clearly stated venue address also simplifies travel planning, meeting scheduling and internal routing for teams operating with tight agendas across three show days, especially when the objective is to run structured supplier meetings rather than casual browsing.

The official event site is presented under Messe München branding and identifies Messe Muenchen Shanghai Co., Ltd. as the operating entity, which aligns with the broader portfolio of logistics exhibitions in Shanghai. This organizer profile matters for participants because it typically brings standardized exhibitor services, predictable visitor registration flows, and established international outreach that supports cross-border participation. The show’s official pages and legal footer information reference the Shanghai-based Messe Muenchen entity, reinforcing that the event is managed within a professional trade-fair operating framework, which is especially relevant for an industry where buyers expect structured matchmaking, clear hall planning and reliable event delivery to maximize meeting productivity.