Producers, traders, distributors and agricultural enterprises
FSHOW attracts fertilizer manufacturers, raw material suppliers, technology providers, traders, distributors, and large agricultural organisations. The visitor profile is clearly B2B-oriented, with decision-makers responsible for procurement, product development, market expansion, and regulatory compliance. For international buyers, the show provides direct access to Chinese and global suppliers; for Chinese producers, it functions as a gateway to export markets and long-term distribution partnerships.