Professional buyers from wholesale, distribution, chains, hotels and e-commerce channels.
The event profile highlights a broad professional buyer base, including food wholesalers, trade and distributors, importers and exporters, hotels, catering chains, schools and airlines, e-commerce platforms, bars, large supermarkets and terminal restaurants. This mix matters because it reflects the real purchasing ecosystem for catering ingredients and prepared foods: demand comes from both institutional buyers and retail-linked channels, with different requirements for packaging, pricing, logistics and service support. For exhibitors, this audience composition creates multiple commercialization routes—direct supply to chains, distribution partnerships, export business development and channel expansion into retail or platform-driven procurement. For buyers, it increases the probability of finding suppliers aligned with specific channel constraints, such as standardized SKUs for chains, bulk formats for wholesalers, compliance for export and import, and operational fit for central kitchens and multi-site catering operations. The expo’s positioning as both an exchange and cooperation platform signals that business negotiations and partnership formation are core objectives, not a secondary effect.