Gifts Home Beijing 2026

Gifts & Home Beijing 2026 will take place on March 26–28, 2026 at China International Exhibition Center in Beijing, offering three intensive trade days for supplier discovery, sample selection and commercial negotiations in the gifts and houseware segment. The organizer positions the show as a flagship event in North China with more than 20 years of market channel cultivation, attracting nearly 1,200 exhibitors across the two annual sessions and gathering over 48,000 visitors who represent traditional retail, online distribution and corporate procurement channels. For buyers, this concentration supports a practical workflow: rapid category mapping, shortlisting by price/positioning, and immediate supplier qualification through on-site discussions about production capacity, customization, packaging requirements and delivery readiness.

The exhibition focus is structured around commercially actionable gift and home-use categories that align with retail replenishment, corporate gifting programs and omni-channel product selection. The official venue zoning reflects how buyers actually purchase: wholesale distribution, licensing and agency sourcing in Hall 1; food-oriented gift categories in Hall 2; welfare, promotional business gifts and houseware in Halls 3–4; e-commerce commodity selection in Hall 5; craft gifts and collectibles in Hall 6; original design and stationery in Hall 7; and broad houseware categories in Hall 8. This layout helps professional visitors reduce search cost, benchmark suppliers within the same category band, and build a complete assortment strategy that blends high-volume SKUs with differentiated design-driven products for brand-building and higher margin retail.

The visitor profile is explicitly business-driven and centered on procurement decision-making rather than consumer traffic, which is critical for exhibitors and buyers negotiating repeatable supply. The organizer notes that attendees come from Beijing, North China and Northeast China and represent channels, traditional retailers, online distributors and procuring companies, positioning the event as a deal-oriented marketplace for both seasonal and programmatic purchasing. For exhibitors, this audience composition is particularly valuable when the goal is to secure distributors, corporate accounts and e-commerce partners with clear order cycles and defined SKU requirements. For visitors, it enables fast comparison of supplier capability, including responsiveness to customization requests, stability of quality control, and the ability to support multi-region distribution or private label projects under tight delivery windows.

The exhibited product mix is designed to cover both “gift-driven” and “home-use” purchasing logic in one trip, allowing buyers to source practical everyday items alongside premium, craft and design-forward products. Based on the official hall positioning, visitors can evaluate promotional and welfare business gifting solutions, food gift categories, craft gifts and collections, original design and stationery, and a broad range of houseware products, while also engaging with wholesalers, licensors and agents to expand distribution models. This structure supports common sourcing scenarios such as corporate gifting programs, employee welfare packages, retail assortment refreshes, and e-commerce catalog expansion, where buyers need suppliers capable of stable production, customization, packaging compliance and rapid sampling without sacrificing margin discipline.

The venue is Beijing · China International Exhibition Center (Chaoyang Hall), which is consistently referenced as the hosting site for the 53rd edition on the official Chinese-language pages. For visiting teams, this venue choice is operationally practical for a three-day agenda, enabling structured hall coverage by category zone and efficient scheduling of supplier meetings and sample review sessions. When planning a visit, it is advisable to allocate time blocks by hall focus (distribution/agents, food gifts, promotional gifts, e-commerce selection, craft/collectibles, original design/stationery, houseware) to ensure procurement, merchandising and quality stakeholders can jointly validate supplier fit and reduce rework after returning to the office.

The event is organized by Beijing Reed Huabo Exhibition Co., Ltd., and is positioned as a leading China-focused platform for gifts and home-use items with a long operating history in North China. The organizer’s messaging emphasizes industry channel cultivation, creative product launches, and a structured business environment that helps suppliers meet precision-matched buyers through supporting services and matchmaking tools. For exhibitors and professional visitors, this operating model typically translates into stronger buyer acquisition, clearer channel segmentation, and more predictable negotiation outcomes, especially for companies targeting distribution expansion, corporate procurement programs, and online retail channels across Northern China.