Export manufacturers, importers, retailers and wholesale buyers.
Guangzhou Sourcing Fair is described as a platform that brings well-known enterprises together and attracts professional buyers from around the world, including retailers, importers and wholesalers, which shapes the event as a deal-oriented environment rather than a general public exhibition. This participant structure increases meeting quality because both sides typically arrive with clear intent: exhibitors seek buyers who can scale orders and provide predictable demand, while buyers seek suppliers who can deliver stable quality, manage variant complexity and support channel requirements. For procurement teams, the most valuable outcome is supplier qualification under real constraints—how a factory handles QC, what lead times are realistic at volume, how price is structured across models, and what communication and service discipline can be expected after the first order. For exhibitors, the commercial advantage is concentrated access to decision-makers, enabling faster conversion from introductory talks to structured follow-ups, including sample programs, quotation frameworks and negotiation on cooperation terms.