GITF Guangzhou

Guangzhou International Travel Fair (GITF 2026) is a large-scale international tourism trade fair and one of the earliest established tourism exhibitions in China. Founded in 1993, GITF has accumulated more than 30 years of continuous development and has become a highly influential professional tourism and cultural exchange platform in South China. The 2026 edition will take place from May 21 to May 23, 2026 at Area C of the China Import and Export Fair Complex in Guangzhou. GITF is positioned as a comprehensive B2B platform that integrates tourism trade, destination promotion, industry networking and professional activities, serving both domestic and international tourism markets.

The thematic focus of GITF 2026 centers on international and domestic tourism exchange, destination marketing and tourism-related services. The fair emphasizes authoritative tourism information, professional promotional activities and high-quality exhibition services. By bringing together tourism boards, travel agencies, destination management companies, hospitality providers and service suppliers, GITF creates opportunities for exhibitors to expand market reach, strengthen brand visibility and develop cooperation channels across the tourism value chain. The exhibition supports both outbound and inbound tourism as well as regional and cultural tourism development.

GITF attracts a professional audience composed of national and regional tourism authorities, travel agencies, tour operators, airlines, hotel groups, online travel platforms and industry service providers. Visitors typically include professional buyers, travel planners, corporate clients and media representatives. The fair’s long-standing reputation and strategic location in South China ensure strong participation from both domestic and international markets, enabling effective business matchmaking and long-term cooperation in the tourism sector.

Exhibits at GITF 2026 cover a wide range of tourism-related offerings, including international and domestic travel destinations, tourism resources, travel routes, accommodation and hospitality services, transportation solutions, cultural and leisure tourism products, and integrated tourism services. The exhibition also highlights innovative tourism products and promotional models, supporting exhibitors in presenting comprehensive travel solutions tailored to evolving consumer demand and market trends.

GITF 2026 will be held at Area C of the China Import and Export Fair Complex, one of the largest and most established exhibition venues in China. The venue provides modern exhibition infrastructure, efficient logistics and strong accessibility for international participants. Located in Guangzhou, a major gateway city for international trade and tourism, the venue supports GITF’s role as a key bridge between South China and global tourism markets.

GITF is organized by a professional exhibition organizer with extensive experience in tourism and cultural trade events. Over decades of operation, the organizer has established strong cooperation with tourism authorities, industry associations and international partners. The organizer positions GITF as a long-term industry platform focused on professional exchange, trade facilitation and sustainable tourism development, ensuring continuous growth in scale, influence and service quality.