HNC 2026 Shanghai

HNC 2026 is staged as “Healthplex Expo 2026, Natural & Nutraceutical Products China 2026” and is scheduled for June 15–17, 2026 at the National Exhibition and Convention Center (NECC) in Shanghai. The official event positioning emphasizes a trade-first format for the health and nutrition economy, where exhibitors present market-ready products and channel strategies while professional visitors benchmark suppliers, validate positioning and negotiate cooperation models. A defining feature is the co-location architecture: HNC runs alongside Hi & Fi Asia-China, ProPak China & FoodPack China and Starch Expo, which expands the visitor decision set beyond finished health products into ingredients, processing and packaging solutions, enabling end-to-end commercial conversations in one trip. The organizer explicitly frames the combined cluster as a 200,000 sqm “one-stop” industry-chain event, which is relevant for procurement and business development teams seeking to compress supplier discovery, category intelligence and first-round commercial alignment into a short, highly scheduled window.

HNC’s thematic focus sits at the intersection of nutrition, health and natural positioning, designed for brands and manufacturers that must scale in a market where product differentiation depends on compliance readiness, credible claims and channel execution rather than only assortment breadth. The official event narrative highlights the role of the show as a platform to understand industry trends, explore sales channels and track policy direction, which is material for international suppliers entering China and for domestic brands building structured distribution across retail, specialty stores and cross-border trade. Co-location with adjacent ingredient and processing exhibitions further reinforces a practical theme: wellness product growth increasingly requires coordinated work across formulation, packaging, manufacturing consistency and go-to-market strategy. For professional visitors, this theme translates into a high-value agenda built around product evaluation, channel matchmaking and partnership negotiation, with the expectation that exhibitors can support not only product catalog discussions, but also documentation, positioning logic and scalable cooperation frameworks.

HNC targets a broad B2B community spanning wholesale and distribution, agency networks, importers and exporters, manufacturers and specialized retailers, alongside professionals who influence product selection and credibility in the wellness market. The organizer’s published visitor categories explicitly include wholesalers, agents, distributors, import-export traders, production enterprises, specialty stores and practitioners, as well as suppliers, nutritionists, experts, researchers, industry associations and procurement franchise buyers, reflecting an event structure that supports both transactional purchasing and longer-cycle cooperation. This mix is commercially significant because health and nutrition products often require channel fit and education, not simply shelf placement: exhibitors benefit from meeting both trade buyers and opinion leaders, while buyers benefit from comparing brand strategies, product dossiers and supply capabilities in one venue. In addition, the co-located ecosystem increases the probability of cross-functional attendance, where ingredient, packaging and processing stakeholders participate in decisions that ultimately shape product feasibility and margin structure.

HNC’s official exhibit scope covers mainstream wellness categories and the commercial services that enable scaling and compliance, positioning the event as a sourcing point for both finished products and go-to-market support. The published product range includes health foods and nutrition products, “food-medicine” tonic and dietary wellness segments, beauty and appearance-related nutrition products, health-care goods and third-party services, which together reflect how the market is converging around integrated “nutrition + lifestyle” value propositions. The organizer also highlights featured zones such as international and brand areas, food-medicine and dietary therapy-oriented sections, regional pavilions and experiential formats, reinforcing that exhibitors are expected to compete on brand credibility, category specialization and buyer engagement, not only on price. For procurement teams, the practical advantage is category benchmarking at scale—comparing product positioning, documentation readiness and partner capability across multiple channels—while for exhibitors the environment supports structured meetings with distributors and buyers who are actively building portfolios in high-growth wellness subcategories.

The venue is the National Exhibition and Convention Center (NECC) in Shanghai, with the official visitor information listing the address as No.333 Songze Avenue, Qingpu District, Shanghai, China. This location is operationally advantageous for professional trade shows because it supports high-capacity visitor flows and structured routing across multiple co-located events, which is essential when teams schedule back-to-back supplier meetings and sampling discussions. The organizer’s opening-hours information for the 2026 dates specifies show-day timings for June 15–17, enabling visitors to build disciplined agendas around early technical meetings, mid-day category comparisons and end-of-day negotiation blocks. For international participants, having a published venue address and time plan also supports visa documentation, internal travel coordination and logistics scheduling, reducing friction for both exhibitors and visiting delegations.

HNC 2026 is presented as co-organized by the China Chamber of Commerce for Import & Export of Medicines & Health Products (CCCMHPIE) and Sinoexpo Informa Markets, combining sector governance and international exhibition operations within a model geared toward measurable trade outcomes. The Chinese-language event introduction also states joint hosting by CCCMHPIE and Shanghai Bohua International Exhibition Co., Ltd., and the event materials repeatedly position HNC within a broader co-located portfolio that expands buyer reach across ingredients, processing and packaging. For exhibitors, this organizer structure typically increases lead quality by attracting buyers with active channel-building intent and by providing standardized exhibitor services and marketing reach. For buyers, the same structure supports predictable show operations and clearer post-show follow-up, which is critical in wellness categories where supplier qualification depends on documentation, product credibility and stable delivery capacity.