Full-chain hospitality and catering solutions
The Xi’an edition is framed as a full-chain platform for hospitality and catering, aiming to present new technologies, new products and service solutions in a way that supports real procurement and rollout decisions. For buyers, the practical value is not only product discovery, but also the ability to evaluate whether a supplier can support commercial operations: continuity of supply, service and after-sales support, and readiness to work with distribution and large buyers. The show description stresses precise invitation and high-efficiency matchmaking, suggesting an emphasis on curated professional traffic and meeting quality rather than general attendance. This focus is especially important in HoReCa, where purchase decisions are often tied to opening projects, renovations, chain expansion or cost optimization programs, and where procurement requires confidence in quality stability, logistics execution and supplier accountability. The event’s “trade + negotiation + market expansion” logic makes it suitable for teams that want to compress sourcing, comparison and first negotiation steps into a short onsite cycle.