Brands, importers, distributors, and industry buyers across channels.
IGO China is oriented to professional participation across the full commercial chain, including branded producers, trading companies, import and distribution partners, food industry service providers, and procurement teams that source for retail, e-commerce, foodservice and institutional consumption. This participant mix is commercially important because grain and oil markets are channel-driven: supplier selection is influenced by the ability to maintain stable specifications, manage packaging and logistics requirements, and support marketing and sell-through with predictable replenishment. The show setting enables comparative evaluation and faster qualification, as buyers can benchmark multiple suppliers side by side, clarify commercial frameworks such as distribution models and territory cooperation, and confirm whether suppliers have the operational maturity to meet recurring demand cycles rather than only one-off orders.