SISE 2026 Shoe Expo

SISE 2026 is scheduled for June 26–28, 2026 and will take place at Shanghai New International Expo Center, positioned as the 22nd Shanghai International Shoe Expo and a long-running, trade-focused meeting point for the East China footwear market. The event’s value is practical rather than ceremonial: it is built for rapid supplier comparison and commercial negotiations, where buyers can evaluate product lines, craftsmanship consistency and delivery capability, and where exhibitors can present not only items but also the production and service capacity behind them. The show’s history is emphasized through its multi-year continuity and its established reputation as a regional industry “wind vane,” which matters to procurement teams because stable, recurring fairs tend to attract higher-quality exhibitors and buyers who plan assortments and sourcing cycles in advance. For companies working across multiple channels, the three-day format supports a disciplined schedule: initial screening, deeper factory and brand discussions, and clear next steps such as sampling, quotation structure and cooperation terms.

The 2026 positioning highlights “digital future” and “industry upgrade,” framing the shoe market as a production-and-channel ecosystem where competitiveness increasingly depends on data-driven product development, faster replenishment logic and more efficient collaboration between brands, factories and distribution. This theme is commercially relevant because footwear success is no longer determined only by design; it is determined by how quickly a supplier can translate design into stable production, how consistently quality can be reproduced across batches, and how effectively the supply chain can respond to channel demand. The expo’s structure reflects this upgrade logic by combining finished shoe sourcing with dedicated areas for manufacturing capacity, upstream materials and intelligent equipment, encouraging meetings that cover real operating constraints such as lead time, QC standards, material substitution rules and order repeatability. For professional visitors, the theme translates into procurement clarity: the most valuable suppliers are those who can demonstrate reliable manufacturing governance and channel-ready cooperation models, not only attractive samples.

SISE 2026 is designed to connect the full set of stakeholders who shape footwear procurement outcomes, including international brands, domestic brands, designer labels and finished-shoe manufacturers, alongside buyers such as distributors, agents, traders, e-commerce operators and professional purchasers. This mix is important because the bag-and-shoe market is relationship- and capability-driven: buyers need suppliers who can handle seasonal planning, packaging requirements, stable materials and repeat orders, while factories and brands need channels that can scale volume and provide predictable demand. The show also emphasizes cross-border service participation and an industry platform dimension, which signals that visitors can discuss not only product selection but also commercialization pathways, channel execution and cooperation mechanics. In practice, this structure supports faster deal progression: conversations can move from product style and price positioning into concrete feasibility checks on production capacity, quality expectations, lead times and long-term partnership terms.

The expo’s coverage is designed around “full-chain” footwear sourcing, combining finished shoes with the upstream and enabling categories that determine whether a product can be produced consistently and competitively. The event highlights multiple exhibition zones, including international and domestic brand showcases, designer brand areas and finished-shoe manufacturer sections, which are central for buyers forming assortments across men’s, women’s, casual and home footwear categories. The sourcing logic is strengthened by dedicated areas for raw and auxiliary materials and for intelligent machinery and equipment, supporting technical conversations about material quality, workmanship stability and production efficiency. This integrated scope matters because footwear purchasing risk often sits in hidden variables: material consistency, finishing standards, tolerance control and the supplier’s ability to keep quality stable across repeat orders. By bringing product, manufacturing and enabling capability into one show workflow, SISE helps buyers verify readiness and reduces rework after initial sampling.

SISE 2026 takes place at Shanghai New International Expo Center, a venue aligned with high-throughput B2B exhibitions where meeting density is a success factor. For footwear sourcing teams, venue predictability supports an efficient schedule: back-to-back supplier meetings, rapid product comparisons, and focused negotiation blocks in a short time window. The Shanghai location also supports cross-regional attendance and makes it easier for buyers to combine the expo with factory visits and follow-up meetings in the broader East China manufacturing ecosystem. In a three-day format, the ability to maintain meeting discipline is decisive; a large, structured venue enables exhibitors to present collections and manufacturing propositions clearly, while buyers can validate product, quality and cooperation terms without logistical friction.

The event is presented as being supported by multiple industry associations and organized through a dedicated exhibition operating company structure, reinforcing its positioning as an industry benchmark rather than a one-off commercial event. For exhibitors, organizer continuity and association support typically improve the quality of professional traffic and strengthen the credibility of buyer invitation programs, which directly affects lead quality and conversion into post-show negotiations. For buyers, this structure reduces risk by increasing the likelihood of finding suppliers that are prepared for professional scrutiny on quality, capacity and compliance documentation. The expo’s “industry upgrade” orientation also implies that organizers prioritize structured zones and service elements that help meetings translate into actionable outcomes, such as supplier shortlists, sampling plans and negotiation frameworks.