Global suppliers and professional buyer profiles.
Intertextile Shanghai Home Textiles is jointly hosted by Messe Frankfurt, The Sub-Council of Textile Industry (CCPIT), and China Home Textile Association, and it explicitly targets industry professionals from around the world. The official visitor profile categories include agents/wholesalers, architects and interior designers, contract business buyers, department stores and supermarkets, e-commerce and online stores, furniture manufacturers, home textile and home product manufacturers, hotel/resort/restaurant buyers, import & export corporations, and retailers/franchisees. For exhibitors, this profile typically means higher-quality meetings focused on commercial execution: price frameworks, sampling and approvals, capacity planning, packaging and compliance, and ongoing replenishment capability. For buyers, the value is the ability to validate supplier fit quickly—both technically (materials, finishing, performance, certification) and operationally (lead time, QC discipline, export experience). Because the show attracts a broad mix of domestic and international visitors, it also works as a market intelligence checkpoint: buyers can compare not only products, but also positioning and pricing logic across countries and manufacturing clusters within a single visit cycle.