Interwine Chengdu

Interwine Chengdu 2026 will take place from March 22 to 25, 2026 in Chengdu, China, as part of the Interwine China exhibition series. The Chengdu edition is designed to complement Interwine’s activities in Southern and Eastern China by addressing demand in inland and western regions, where wine consumption and horeca development are expanding rapidly. For exhibitors, this format provides access to distributors and buyers who are actively building regional networks beyond first-tier coastal cities. For visitors, the show offers a structured opportunity to evaluate international wine portfolios, compare supplier strategies and initiate cooperation under real market conditions, including pricing, logistics and channel requirements specific to Western China.

The thematic scope of Interwine Chengdu focuses on wine and spirits, with an emphasis on international trade cooperation and cross-border market access. The exhibition integrates product presentation with industry forums and wine-sector summits, creating an environment where commercial discussion is supported by market insight and policy context. This theme mix is particularly relevant for importers and distributors who need to balance brand differentiation with regulatory compliance, supply stability and consumer education. For producers, it provides a platform to align product positioning with Chinese market expectations and regional consumption trends.

Interwine Chengdu attracts a professional B2B audience composed of international wine and spirits producers, Chinese importers, regional distributors, wholesalers, horeca operators and specialised retailers. The participant profile is oriented toward decision-makers involved in purchasing, portfolio management and channel expansion. For exhibitors, this leads to higher-quality leads and more efficient meetings focused on pricing structures, exclusivity, distribution rights and marketing support. For buyers, it provides direct access to brand owners and authorised representatives, facilitating transparent negotiation and long-term partnership building.

The exhibition showcases a wide range of wines and spirits, typically presented as curated brand portfolios rather than isolated SKUs. Exhibitors highlight origin, quality positioning, pricing logic and market strategy, enabling buyers to assess suitability for different channels such as horeca, retail and e-commerce. For importers and distributors, this portfolio-level presentation supports more strategic selection decisions, including margin planning, category balance and scalability. For horeca buyers and sommeliers, tasting-driven evaluation supports informed menu and wine-list development aligned with target customer segments.

Chengdu is one of China’s most important cities for premium food and beverage consumption, with a developed horeca scene and growing influence across Western China. Hosting Interwine in Chengdu strengthens the exhibition’s role as a gateway to inland markets and regional distribution networks. For international exhibitors, the location provides exposure to buyers who may not attend coastal exhibitions; for domestic participants, it offers convenient access to international brands without international travel, improving sourcing efficiency and reducing entry barriers.

Interwine Chengdu is organised by Interwine International Exhibition Group, an exhibition operator established in 2004 and specialised in wine and spirits trade fairs in China. The organiser operates a nationwide exhibition network and maintains long-term relationships with industry associations, importers and international wine-producing regions. For participants, organiser experience and scale are practical indicators of buyer quality, exhibitor discipline and event continuity. This background supports Interwine’s positioning as a commercially oriented trade platform with a strong focus on business outcomes rather than consumer entertainment.