Interwine Guangzhou 2026

The organiser announces this edition as the 36th Interwine Guangzhou, scheduled for May 21–23, 2026, hosted at Canton Fair Complex, Area B in Guangzhou. For planning purposes, the official event materials also publish scale indicators that set realistic expectations for on-site workload: 30,000 square meters of exhibition space, 600 exhibitors, 30,000 visitors, and 30+ countries exhibitors. These figures are operationally important because the show is only three days long; buyers who want meaningful supplier coverage should plan hall routing and meeting slots in advance, while exhibitors should expect high meeting density and prepare structured product sheets and sampling workflows. The event is also presented as a recurring spring-and-autumn format, which helps procurement teams align annual sourcing cycles and distributor portfolio updates with fixed show windows.

Interwine’s official positioning for Guangzhou explicitly highlights two priorities: coverage of development trends and opportunities in the global wine and spirits industry, and business matchmaking in the Chinese and Asian market. In practical terms, this means the show is designed for trade conversations where market entry, channel building, and repeat supply capability matter as much as product tasting. The organiser’s “Key Benefits” framing also emphasises the breadth of discovery and the business-program format, stating that visitors can use the three show days to explore 10,000+ brands, access 100+ on-site activities (including master classes, tastings, business match and forums), and discover wines from 72+ countries. Used correctly, this structure lets buyers combine supplier screening with market intelligence in one schedule, and it gives exhibitors multiple touchpoints to qualify leads beyond booth traffic alone.

The official materials indicate an international exhibitor composition and a professional trade environment. On the scale side, the organiser states 30+ exhibitor countries, which implies a cross-border supplier pool suitable for importers, distributors, retailers and on-trade buyers who compare portfolio gaps across origins and price tiers. The “Key Benefits” page reinforces this global sourcing intent by stating that visitors can find fine wines from more than 72 countries and meet new producers and suppliers. For procurement teams, the practical approach is to treat Interwine as a lead qualification and pipeline-building event: compare producer/exporter readiness, confirm distribution terms and documentation expectations, and schedule follow-ups immediately after the show. For exhibitors, the three-day structure and matchmaking emphasis mean that success is driven by pre-booked meetings and fast conversion from tasting to commercial discussion.

Interwine is presented as a wine and spirits trade exhibition, and the organiser’s official messaging focuses on supplier discovery and business conversion rather than broad consumer entertainment. The published benefits and programme framing point to an exhibition model where products are evaluated through both booth interaction and a structured set of activities: tastings, master classes, forums and business matching. For buyers, this matters because product evaluation in wine and spirits is rarely only about sampling; it also requires supply stability, market support, and the ability to align SKU strategy with channel needs. The organiser explicitly positions the event as a place to “discover more than 10,000 brands” and to engage with “more than 100 on-site activities,” which creates a practical environment for brand comparison, category benchmarking and direct negotiation with producers and suppliers. For exhibitors, these programme modules are also a controlled way to reach qualified buyers who may not visit every booth but will participate in tastings and professional sessions.

The Canton Fair Complex, Area B in Guangzhou is stated as the venue for the 36th Interwine Guangzhou, which is a planning-critical detail because the Canton Fair Complex is a large multi-area site and “Area B” directly affects entrances, routing and meeting logistics. The official event introduction ties the Guangzhou May 2026 session to this specific area, allowing exhibitors to plan booth logistics and allowing buyers to coordinate supplier meetings with minimal intra-site friction. Since the show runs only three days, correct venue-area alignment is essential to avoid time loss and missed appointments; procurement teams should therefore anchor their visit plan on Area B and structure daily meeting blocks to allow for supplier comparison within the available hours.

Interwine’s organiser identity and official contact information are published on the event’s own site under Canton Universal Fair Group Ltd., which should be treated as the primary reference point for exhibitor applications, visitor services and official updates. Using the organiser’s pages is particularly important for Interwine because the event runs multiple sessions and locations across the year; aligning the 36th Guangzhou session, the May 21–23, 2026 dates and the Canton Fair Complex Area B venue statement to the organiser’s own communications is the most reliable way to avoid confusion with other editions.