ISPO Beijing — leading international sports business and outdoor lifestyle exhibition in Beijing

600+ exhibitors, 50,000 visitors, 40,000 sqm exhibition area

ISPO Beijing is Asia’s leading trade fair for the sports, outdoor and lifestyle industries. Organized by Messe München, the 2026 edition will host over 600 exhibitors and 50,000 visitors, connecting global brands with China’s growing sports market.

Outdoor, sports, technology, sustainability and professional education

Themes include outdoor gear, fitness equipment, smart wearables, material innovation, sustainability and professional training. The event also features ISPO Academy seminars, ISPO Textrends and the ISPO Award for product innovation.

Sports brands, manufacturers, retailers, trainers, investors and federations

Participants include top international brands such as Adidas, Patagonia, Columbia, The North Face, Decathlon, Li-Ning and Anta. Visitors range from distributors and retailers to coaches, athletes and government representatives.

Apparel, footwear, accessories, smart devices, outdoor and fitness equipment

Exhibits cover sportswear, outdoor clothing, training gear, wearables, accessories, materials and digital tools for retail and sports analytics.

China International Exhibition Center (New Venue), Beijing

Located in Shunyi District, the CIEC offers state-of-the-art halls, conference rooms and demo zones for testing sports products.

Messe München GmbH

Organized by Messe München, the global leader behind ISPO Munich and ISPO Shanghai, connecting the world’s sports and outdoor communities through trade fairs and innovation platforms.

Organizer’s website

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