ISPO Beijing — leading international sports business and outdoor lifestyle exhibition in Beijing
ISPO Beijing
Duration
January 9–11, 2026
Location
Beijing
Topic
Sports and Active Lifestyle
Key Information about ISPO Beijing
General Information
600+ exhibitors, 50,000 visitors, 40,000 sqm exhibition area
ISPO Beijing is Asia’s leading trade fair for the sports, outdoor and lifestyle industries. Organized by Messe München, the 2026 edition will host over 600 exhibitors and 50,000 visitors, connecting global brands with China’s growing sports market.
Themes
Outdoor, sports, technology, sustainability and professional education
Themes include outdoor gear, fitness equipment, smart wearables, material innovation, sustainability and professional training. The event also features ISPO Academy seminars, ISPO Textrends and the ISPO Award for product innovation.
Participants
Sports brands, manufacturers, retailers, trainers, investors and federations
Participants include top international brands such as Adidas, Patagonia, Columbia, The North Face, Decathlon, Li-Ning and Anta. Visitors range from distributors and retailers to coaches, athletes and government representatives.
Exhibits
Apparel, footwear, accessories, smart devices, outdoor and fitness equipment
Exhibits cover sportswear, outdoor clothing, training gear, wearables, accessories, materials and digital tools for retail and sports analytics.
Venue
China International Exhibition Center (New Venue), Beijing
Located in Shunyi District, the CIEC offers state-of-the-art halls, conference rooms and demo zones for testing sports products.
Organizer
Messe München GmbH
Organized by Messe München, the global leader behind ISPO Munich and ISPO Shanghai, connecting the world’s sports and outdoor communities through trade fairs and innovation platforms.
Organizer’s website