ITB China 2026 travel trade

ITB China 2026 is confirmed for May 26–28, 2026. The official visitor registration information states open hours of 9:30–17:00 and names the venue as Shanghai World Expo Exhibition & Convention Center, with the published address 850 Bocheng Road, Pudong, Shanghai. These parameters define the real operating window for pre-scheduled meetings and hall routing; in a three-day format, procurement and sales teams typically allocate the earliest time slots to priority partners and use late-day blocks for follow-ups and contract alignment.

The official positioning frames ITB China as a B2B-exclusive event dedicated to the Chinese travel market, with business opportunities facilitated through pre-scheduled appointments, networking sessions and a conference programme. The “Why exhibit” messaging further clarifies the show’s operating logic: a matchmaking system is used to maximize business opportunities, and the conference runs alongside the travel fair to support knowledge transfer and trend updates during the same three-day period. This structure is designed for commercial execution, where supplier discovery is immediately converted into scheduled negotiations rather than relying on unstructured walk-in traffic.

ITB China describes itself as a platform that brings together industry professionals from China and worldwide, with exhibitor-side participation spanning the tourism value chain. The official “About” and “What’s to be discovered” messaging indicates exhibitor profiles such as destinations and associations, accommodation providers, transportation and carriers, business travel and MICE providers, DMCs and tour operators, attractions and retail/shopping services, themed travel suppliers, travel technology, investment/consulting and media. On the buyer side, the organiser promotes hosted and buyer programmes, including a hosted buyer model where approved buyers are required to pre-schedule and attend meetings via the matchmaking system, which increases the probability of decision-maker conversations and improves meeting predictability for exhibitors.

The official ITB China positioning emphasizes that the show covers the range of tourist products and services along the travel value chain, with business generation driven by pre-scheduled B2B appointments and supporting networking formats. For exhibitors, the event is structured to pitch products in match-made appointments with hosted buyers from large Chinese travel companies, while for buyers it is framed as a sourcing environment to find destinations and services and to meet suppliers from around the world within three days of scheduled meetings. This exhibit-and-meet model is the practical core of the show and is reinforced by the parallel ITB China Conference programme that supports market insight during the same dates.

The organiser states the venue as Shanghai World Expo Exhibition & Convention Center and provides a street address of 850 Bocheng Road, Pudong, Shanghai for visitor planning. This venue choice is operationally relevant because ITB China’s meeting model relies on punctual attendance in pre-scheduled appointment slots; accurate location planning and time buffers directly affect meeting completion rates and the ability to keep schedules intact across the three days.

The organiser identity is presented through Messe Berlin China as the organiser of ITB China, and the official buyer registration terms specify MB Exhibitions (Shanghai) Co., Ltd. in connection with ITB China 2026. For participants, these official organiser references should be used to verify dates, venue, registration rules and meeting system requirements, especially because ITB-branded shows exist in multiple regions and the Shanghai edition is defined by its China-market focus and the pre-scheduled matchmaking format.