IT&CM China 2026

IT&CM China 2026 takes place on March 24–26, 2026 in Shanghai and is positioned as a leading international MICE business, education and networking event in China. The “doublebill” model with CTW China is a practical advantage for procurement teams because it reduces the cost of supplier discovery and meeting scheduling: one attendance window covers both MICE procurement and corporate travel management decision-makers, which is particularly relevant for enterprises and agencies that manage events alongside travel policy and programme delivery. The show format emphasizes structured engagement rather than passive visiting, enabling participants to plan meetings in advance, allocate time to conference content and supplier showcases, and use networking functions to accelerate partner shortlisting. For suppliers, this structure typically increases conversion quality because discussions start at the level of needs and budgets rather than general introductions.

The thematic scope combines MICE sourcing and corporate travel management, with an operational focus on business appointments, exhibition showcases, learning sessions and official networking functions. This format is designed around measurable outcomes: buyer–seller matching, pipeline development and partnership expansion across inbound, outbound and domestic business segments. For destinations, hotels, venues, DMCs and service providers, the event supports positioning and lead generation with buyers seeking ready-to-propose solutions. For corporate and agency buyers, the value lies in being able to evaluate multiple suppliers under the same criteria—capability, service model, compliance readiness and delivery reliability—while also tracking market trends and procurement practices that influence budgeting, programme design and stakeholder expectations in 2026.

IT&CM China brings together Chinese and international MICE exhibitors and buyers within a controlled B2B environment, with CTW China adding a corporate travel management audience layer. This combined audience is particularly valuable because many organisations procure events and travel through interconnected teams and policies, so supplier selection often depends on both programme design capability and operational delivery discipline. For exhibitors, the event targets decision-makers who can influence sourcing across multiple business lines, including incentives, meetings and conference delivery, while also bringing in corporate travel stakeholders who manage travel programmes and related vendor relationships. For buyers, the professional format improves meeting productivity: participants can focus on qualification questions—scope coverage, service standards, capacity, and partnership terms—rather than spending time on unstructured lead discovery.

As a MICE marketplace, the “product” is primarily professional services and solutions rather than physical goods. Exhibitors typically represent destinations and convention bureaus, hotels and venues, DMCs, incentive programme operators, and supporting MICE service providers that deliver end-to-end event planning, logistics, production and attendee experience. For procurement teams, this structure enables comparison of suppliers by practical execution factors: proposal quality, operational capability, risk management, compliance and reporting, and responsiveness under time constraints. The exhibition showcase and appointment model support faster shortlist creation, enabling buyers to move from initial discovery to proposal requests and contracting discussions immediately after the event, which is often the critical path in corporate event planning cycles.

The event is held in Shanghai, a central gateway city for international business travel in China and a practical location for both domestic and international delegates. For MICE procurement, location matters because attendance efficiency is driven by connectivity, meeting density and the ability to combine show participation with supplier visits, internal stakeholder meetings and follow-up negotiations. Shanghai’s role as a commercial hub supports this workflow and aligns with the event’s objective of bringing together inbound, outbound and domestic market participants. Venue and on-site logistics are structured to support business appointments, exhibition showcases and conference sessions within the three-day window, enabling participants to run a disciplined agenda focused on measurable sourcing outcomes.

IT&CM China is presented as an established event brand within the MICE industry and is co-located with CTW China, positioned as China’s leading corporate travel management conference. The organiser’s approach is oriented toward business matching and education, with emphasis on structured appointments and curated networking. For participants, organiser credibility is operationally important: it influences buyer qualification discipline, meeting scheduling efficiency, and the relevance of conference content. In practical terms, a well-managed organiser model increases the probability that exhibitor meetings convert into concrete next steps—RFPs, proposal comparisons, and contract discussions—rather than remaining at the level of general marketing engagement.