Jiangsu Beauty Expo 2026

Jiangsu International Beauty Exhibition 2026 will be held in Nanjing from April 1 to April 3, 2026 at Nanjing International Expo Center (Hexi CBD). The show’s published scale indicators highlight an exhibition area of 20,000+ square meters, 500+ exhibitors, 30,000+ professional visitors, and 1,500+ product brands, which signals a dense sourcing environment rather than a boutique showcase. For professional buyers, these indicators matter because beauty procurement is usually a portfolio decision: brands must be assessed side by side by price band, product positioning, delivery capability and channel policy, not in isolation. A three-day schedule also supports a disciplined workflow—initial screening, technical and commercial discussions, and final shortlisting—without stretching decision-making across multiple trips.

The exhibition is positioned as a trade-oriented beauty industry event with an emphasis on “high-end, premium and quality” market logic, aiming to strengthen exhibitor outcomes and buyer efficiency through professional matching and on-site negotiation. As a regional platform, the show is designed to serve the wider Jiangsu–Zhejiang beauty market by bringing together supply and demand in one place, supporting brand promotion, business talks and transaction-driven communication. For exhibitors, this positioning encourages lead generation with decision-makers; for visitors, it creates a structured marketplace where product selection can be aligned with channel needs such as retail distribution, salon operations, and professional service delivery. The event’s format supports practical evaluation of cooperation terms, including supply stability, category strategy and the readiness of brands to scale through wholesalers and professional buyers.

The event is designed for professional stakeholders across the beauty industry who actively source products and build distribution relationships, including manufacturers, wholesalers and retailers, as well as industry professionals seeking cooperation and market expansion opportunities. This participant mix is commercially important because it closes the loop between brand supply and channel execution: a product’s success depends on consistent quality, repeatable supply, clear training or usage guidance, and channel policy that protects margin and brand positioning. As a result, the show environment naturally centers on business conversations—comparing vendor capability, confirming cooperation models, and aligning on the practical details that determine repeat orders. For buyers, the benefit is the ability to benchmark multiple vendors in the same time window and leave with an actionable shortlist rather than a collection of contacts.

The exhibition’s publicly stated emphasis on gathering “a wide range of beauty brands” and enabling accurate resource matching indicates a multi-brand sourcing structure aimed at professional procurement. The presence of 1,500+ product brands suggests strong breadth for buyers who need to build category coverage and refresh assortments across different consumer segments, from mass-market to premium. In practice, shows with this positioning typically prioritize on-site sampling, product demonstration, packaging and merchandising review, and policy discussions—because beauty purchasing decisions are not driven only by the product formula but also by channel support, compliance documentation, delivery lead times and after-sales handling. For procurement teams, the most effective approach is to treat the expo as a vendor qualification cycle: compare product fit and brand positioning, validate manufacturing and supply capability, and confirm commercial terms before moving to the next negotiation round after the show.

The venue is Nanjing International Expo Center (Hexi CBD), a location that supports concentrated trade activity and structured meeting schedules for professional visitors. For buyers attending with a team, the venue setting enables parallel workflows: procurement can compare offers and price bands, technical specialists can verify product readiness and documentation needs, while commercial managers can negotiate cooperation policy and distribution conditions. A three-day exhibition window is particularly suitable for beauty sourcing because it allows time to revisit shortlisted suppliers, clarify differences between similar products, and confirm next steps for sampling, private-label discussion, or regional distribution cooperation. When planned correctly, the venue format helps teams convert exhibition time into a concrete procurement pipeline rather than a general market tour.

Jiangsu International Beauty Exhibition is jointly organized by the Jiangsu Province Hairdressing and Beauty Association together with Haibo Exhibition (Nanjing) Co., Ltd., reinforcing a professional industry orientation and a regional market focus. The organizer and supporting units position the show as a business platform that promotes market communication, cooperation and trade outcomes, which is especially relevant in the beauty sector where channel development and repeat purchasing cycles are critical. The organizer framework also supports professional audience acquisition and structured exhibitor services, which improves matchmaking efficiency and increases the probability that meetings lead to follow-up actions. For exhibitors, this typically means clearer access to regional buyers and distributors; for visitors, it means a more business-ready exhibitor mix and better conditions for comparing suppliers on commercial readiness rather than only marketing presentation.