Licensing China 2025: Empowering Brands and IP Partnerships
Licensing China 2025
Duration
April 7, 2025 — April 9, 2025
Location
Shenzhen
Topic
Branding, Advertising and Marketing
Key Details of Licensing China 2025
General Information
Top Platform for Brand Licensing
Hosted at the Shenzhen World Exhibition & Convention Centre, the event gathers IP owners, media firms, and licensing agents to explore partnerships across toys, apparel, entertainment and consumer goods.
Themes
Brands, Characters, Multimedia IP
Featured sectors include animation, mobile games, toys, publishing, food & beverage, packaging, fashion, lifestyle goods, NFTs, and digital branding.
Participants
IP Owners and Manufacturers
Attendees include licensing agencies, global brands, toy producers, apparel manufacturers, FMCG companies, and digital product developers.
Products on Display
Licensed Products Across All Sectors
Toys, dolls, fashion, stationery, tech accessories, kitchenware, snacks, drinks, giftware, and more — all tied to licensed characters and franchises.
Forums and Events
Greater Bay Area Licensing Summit
Industry leaders share insights on brand strategy, IP protection, digital platforms, omnichannel marketing, and successful licensing models in China.
Additional Services
B2B Matchmaking and Brand Link
Services include pre-arranged business meetings, exhibitor-buyer pairing, online resources, multilingual support, and tools for global exhibitors.
Venue
Shenzhen World Exhibition & Convention Centre
One of Asia’s largest exhibition venues with modern infrastructure supporting large-scale international events.
Organizer
Messe Frankfurt (HK) Ltd
The regional branch of Messe Frankfurt, organiser of Licensing China, Toy & Hobby China, and Baby & Stroller China.
Organizer’s website