Manufacturers, integrators and professional buyers
Exhibitors and visitors are aligned around industrial production needs, bringing together machine-tool and metalworking-equipment manufacturers, automation and robotics providers, process integrators, and suppliers of supporting technologies used on shop floors. On the demand side, the fair targets professional audiences from sectors such as automotive and parts, mold and die, machinery manufacturing, sheet-metal and fabrication workshops, and industrial maintenance teams that routinely evaluate equipment for productivity, reliability and lifecycle cost. Because the show is positioned as a business platform rather than a consumer event, meetings typically center on technical specifications, process capability, after-sales service, and the ability to support repeat purchases across multiple plants. For overseas buyers, the concentration of suppliers in one venue can accelerate initial vendor screening and reduce the time required to build a qualified shortlist.