NHNE 2026

NHNE (China International Health & Nutrition Expo) is positioned as a flagship Asian trade fair for the health nutrition and dietary supplement industry and is widely promoted as an industry “weathervane” for channel trends and product innovation. The Spring 2026 edition is scheduled for May 13–15, 2026 at the National Exhibition and Convention Center (Shanghai), and the organiser communicates a scale of nearly 40,000 m² with around 1,200 exhibitors from 30+ countries and regions. A key commercial driver is co-location with the National Pharmaceutical Trade Fair (PHARMCHINA), with official messaging stating access to 120,000 omni-channel professional buyers for sourcing and negotiations. For exhibitors and professional visitors, this format prioritises conversion: it compresses product evaluation, compliance and documentation checks, channel partnership discussions, and OEM/ODM capability screening into a high-density three-day window supported by forums, matchmaking and digital tools designed to accelerate post-show follow-up.

The exhibition scope is built to reflect how modern nutrition and wellness businesses go to market, combining upstream innovation with downstream brand and channel execution. Official descriptions highlight a broad set of sectors including functional food ingredients and additives, novel food resources, health foods and dietary supplements, functional foods and beverages, nutrition tonics, probiotics, FSMP and special dietary foods, health-related consumer products, OEM manufacturing and commercial services. This “full chain” framing is especially relevant for brands and importers because sourcing decisions are increasingly coupled with documentation readiness, channel-fit packaging, and speed-to-market considerations, while manufacturers and ingredient suppliers must show not only specification sheets but also application support and consistent supply capability. NHNE’s positioning emphasises a service matrix—exhibitions, conferences, resource matching, content distribution and network building—aimed at creating an integrated online-offline solution for different segments of the industry rather than a single-format booth event.

NHNE is explicitly designed to connect exhibitors with a channel-heavy buyer base, which is critical in nutrition and wellness where distribution structures, retailer requirements and compliance constraints strongly influence deal viability. The organiser’s published audience profile includes national general agents, provincial and regional agents, distributors, import-export traders, and a wide retail mix such as chain pharmacies, high-end supermarkets, e-commerce and cross-border e-commerce, department stores, mother-and-baby retail, specialty health stores, fitness and rehabilitation institutions, and TV shopping. The profile also covers new retail models such as social commerce, livestream e-commerce and community group buying, alongside corporate welfare procurement, enterprise group purchasing, TP and MCN organisations, hospitals and clinics, consulting and training institutions, investment organisations, R&D companies and government or industry associations. For exhibitors, this means meetings can cover both immediate purchase orders and longer-cycle channel entry, private-label manufacturing, category onboarding and marketing cooperation, while visitors benefit from comparing competing offers under the same channel realities in Shanghai.

The product and service coverage is positioned as cross-category to support both consumer-facing brands and upstream suppliers. Official materials describe participation from suppliers across multiple subfields, including health foods and dietary supplements, functional food ingredients and additives, probiotics and gut-health solutions, FSMP and special medical-purpose nutrition, and a wide range of wellness-oriented products and services that support commercialisation, such as OEM manufacturing and business services for registration, testing, consulting and digital tools. In practical procurement terms, this breadth allows buyers to build complete assortments or product pipelines: selecting core SKUs for retail shelves, identifying differentiating ingredient stories for new launches, validating OEM/ODM production formats and quality controls, and confirming the supporting service ecosystem required for compliant market entry. The show’s co-location with broader pharmaceutical trade activity further reinforces its role as a sourcing marketplace where buyers can map nutrition categories to adjacent healthcare channel opportunities in one trip.

NHNE Spring 2026 is held at the National Exhibition and Convention Center (Shanghai), a major exhibition complex in the Hongqiao area designed for high-capacity international trade fairs. The venue is commonly referenced with the address No. 333 Songze Avenue, Qingpu District, Shanghai, and public venue guidance highlights efficient access via Metro Line 2 to East Xujing Station and additional connections via Line 17, supporting dense meeting schedules for professional visitors. For exhibitors, the venue scale and logistics infrastructure enable multi-sector zoning and strong visitor throughput, while for buyers it reduces transaction friction by enabling supplier benchmarking, sample review and negotiation cycles within a single integrated complex rather than dispersed sites.

NHNE is organised by Sinopharm Reed Exhibitions, and official communications position the expo as an evolving industry platform tied to the broader pharmaceutical and healthcare trade ecosystem. The organiser’s published “development history” narrative traces NHNE’s roots from early health product participation within PHARMCHINA in the 1990s, formalised health-product zoning and brand upgrades over time, and a series of programme expansions such as channel-focused networking initiatives and new areas like ingredients and OEM, alongside digital learning and online trade tools launched during the pandemic period. For exhibitors evaluating ROI, this indicates a mature organiser strategy that emphasises recurring buyer acquisition, content programming and channel matchmaking rather than relying solely on foot traffic, making preparation of compliance-ready documentation, channel entry terms, and OEM capability evidence a decisive factor for turning on-site meetings into post-show contracts.