OEM brands, dealers, service and parts ecosystem
NJAE is promoted as a city-level major auto event with strong brand participation and a local market focus, which typically draws a mix of OEM exhibitors, regional dealer networks, financing and insurance partners, and service providers supporting test drives, delivery, and ownership lifecycle. For B2B visitors, this participant mix matters because the decision-making chain in automotive is often multi-layered: purchasing teams need to talk not only to brand representatives but also to channel operators who control lead times, local configuration availability, after-sales packages, and service capacity. The official exhibitor-related sections and show overview stress the exhibition’s role as a recognized Nanjing platform established in 2002, supporting the expectation of stable institutional participation and repeat exhibitor presence.