Hygiene, oral care, household cleaning
The exhibition scope is presented as a broad personal care and “big health” product matrix, covering sanitary and hygiene products, oral care, personal cleansing and grooming, household cleaning, disinfection and sanitization, aromatherapy and wellness, and related health equipment segments. In addition to finished goods, the show includes a strong services and supply layer, featuring OEM/ODM services, packaging materials, production equipment and testing services, which is important for brands and traders building scalable supply chains rather than sourcing only individual SKUs. This full-chain design supports practical procurement: buyers can evaluate products together with the manufacturing and packaging capability that determines repeatability, lead time stability and cost structure across channels. The diversity of categories also supports portfolio building for distributors and e-commerce operators, who typically need both high-velocity essentials and innovation-driven items that differentiate assortments. As a result, the show functions as a procurement and partnership marketplace where products and capabilities are assessed together, reducing execution risk after contracts are signed.