Pet Fair Asia 2026 Shanghai

Pet Fair Asia 2026 positions itself as the leading international pet industry platform in Asia and returns to Shanghai for its 28th edition, continuing a long-running show history that dates back to 1997. The event is built as a high-density marketplace where brands, manufacturers, distributors and service providers meet professional buyers who are actively shaping assortments and supply chains for the next season. For exhibitors, the show’s format supports both trade business development and broad market exposure, while for buyers it offers efficient supplier benchmarking across multiple product and service segments within a single visit. The 2026 dates are set for August 19–23, creating a clear five-day window to plan meetings, evaluate new launches and convert discussions into commercial follow-ups.

Pet Fair Asia is structured around practical procurement and commercialization, emphasizing product selection, brand discovery and category growth across the pet economy. The show narrative highlights year-on-year expansion and strong international participation, reflecting a marketplace where innovation is assessed not only by novelty but by scalability, compliance readiness and distribution viability. For importers and distributors, the main value is the ability to compare suppliers side-by-side and validate product positioning, packaging readiness and supply stability. For brands and manufacturers, the platform supports channel building and market entry by bringing together buyers from China and international markets in an environment designed for structured sourcing decisions rather than casual browsing.

Pet Fair Asia 2026 is set to host more than 2,600 exhibitors and is designed to attract a large, decision-oriented audience across the pet industry ecosystem. The published attendance profile includes 130,000+ trade visitors, indicating substantial B2B purchasing power and strong representation from distribution, retail, e-commerce and brand management roles. In addition, the show highlights 390,000+ consumer visitors, which strengthens product validation and brand visibility for companies that benefit from direct engagement and demand sensing. This combined structure supports multiple commercialization paths in one event: wholesale and partnership discussions with trade buyers and market activation through consumer-facing exposure.

The event positioning is “one-stop” by design, meaning the exhibition scope spans the broad pet industry value chain—from finished goods and everyday care to specialized services that influence customer retention and repeat purchases. For professional buyers, the practical advantage is assortment completeness: it becomes possible to evaluate multiple categories, price tiers and supplier capabilities without fragmenting sourcing across separate shows. For suppliers, the show environment supports solution-level presentation, where products are contextualized with usage scenarios, retail readiness and channel fit, making commercial discussions more concrete and reducing uncertainty during negotiation.

Pet Fair Asia 2026 is scheduled at Shanghai New International Expo Centre (SNIEC), a venue aligned with the show’s scale and multi-day, high-traffic format. The location supports dense professional routing, multi-hall zoning and the operational requirements of large product showcases, enabling visitors to run a meeting-first schedule while still covering broad category discovery. For exhibitors, SNIEC supports full-scale brand presentation and stable onsite operations across the five show days. For visitors, the venue format improves time efficiency by keeping supplier meetings, product evaluation and market scanning within one integrated exhibition complex.

Pet Fair Asia is positioned as a long-established exhibition brand and the largest pet industry exhibition in the Asia-Pacific region, using its multi-decade continuity to attract large-scale participation and support international engagement. The published show scale indicators—320,000+ sqm of gross exhibition space, 2,600+ exhibitors, and a combined professional and consumer audience—signal a mature marketplace where buyer density and supplier diversity are high. For companies entering or expanding in Asia, this organizer model supports practical outcomes: lead generation, channel development, and structured follow-up for procurement and distribution agreements.