Developers, agencies and cross-border service partners
QLP is oriented toward professional communication between project representatives and buyers, with participation typically centred on overseas developers, authorised sales agencies, and cross-border service partners that support transaction execution. For buyers, the ability to speak directly with representatives is critical: it reduces information gaps and helps validate what is included in an offer, what documentation is required, and what timelines are realistic. For exhibitors, the Guangzhou location provides access to a buyer base that often prefers in-person discussion before committing to an overseas purchase, which increases the importance of consultation quality, transparency of terms, and readiness to handle follow-up after the show. The event format therefore tends to prioritise structured introductions, consultation and appointment-style discussions, rather than purely promotional brand exposure, because buyer confidence is a primary driver of conversion in overseas property markets.