SHICAI Expo 2025 — China’s Leading B2B Platform for Catering, Ingredients & Ready Foods

SHICAI Expo has become a reference point for Asia’s foodservice market. The 2025 edition will attract participants from across China and over 20 countries, including Southeast Asia, Korea, Japan, Russia, and the Middle East. The show will be divided into specialized pavilions for meat and poultry, seafood, vegetables and mushrooms, frozen foods, ready-to-eat meals, sauces and seasonings, baked goods, beverages, and food equipment. Buyers include professional chefs, hotel and restaurant chains, catering distributors, wholesale markets, supermarkets, and online grocery platforms. Key events include live cooking shows, foodservice trend reports, regional flavor showcases, and cold chain demonstrations. SNIEC will be adapted to accommodate temperature-sensitive products, with frozen zones and tasting areas for rapid product testing and feedback. The exhibition allows participants to explore and source thousands of new SKUs, launch product lines under private label, or expand into cross-border catering markets. With China’s growing demand for safe, diversified, and time-saving food solutions, SHICAI 2025 is set to define next-gen food supply models.

SHICAI 2025 features a full spectrum of catering and food processing categories. Exhibits include fresh and frozen meat (beef, lamb, pork), poultry and duck products, seafood (live and frozen fish, shrimp, shellfish), vegetables and mushrooms, fruit purées, and specialty greens. Semi-prepared offerings include dumplings, stir-fry kits, soups, braised dishes, hot pot bases, and heat-and-eat meals. Condiment sections showcase soy sauces, hot sauces, bouillon bases, vinegars, pastes, cooking oils, and marinades, both local and international. Ready-to-eat food zones include baked goods, desserts, snacks, and RTE convenience foods. Beverage exhibitors feature teas, juices, yogurt, cold brews, and alcohol solutions tailored to foodservice use. Food equipment includes freezers, chillers, vacuum packaging, food warmers, smart kitchen displays, and high-volume fryers. SHICAI also focuses on cold chain logistics, food traceability, and efficient distribution systems. Specialized booths highlight halal, organic, vegan, and sugar-free offerings, meeting modern consumer demands. With growing interest in central kitchens and cloud catering, the expo supports foodservice enterprises building scalable delivery menus. Food processors and private label developers will also find complete solutions from formulation to packaging.

SHICAI Expo 2025 attracts food manufacturers, agricultural suppliers, meat processors, seafood exporters, frozen goods suppliers, and technology solution providers for the HoReCa industry. Exhibiting companies range from national brands to emerging regional producers and global suppliers seeking entry to the Chinese market. Participating buyers include purchasing directors from hotel chains, airline caterers, cloud kitchen operators, restaurant groups, central kitchen developers, supermarket chains, and cross-border e-commerce buyers. Delegations from Southeast Asia and Eastern Europe will also attend for import/export matchmaking. Additionally, distributors, logistics experts, packaging companies, and service providers for food safety and certification will be present. A unique feature is the curated VIP Buyer Program, matching key accounts with relevant exhibitors through scheduled meetings. The show also collaborates with culinary schools and F&B incubators, providing startup brands an opportunity to present innovative concepts. Whether launching a new food line or expanding sourcing capabilities, SHICAI enables direct contact with suppliers and opens real opportunities for collaboration.

Products at SHICAI Expo include beef, lamb, pork, poultry, duck, and goose; fresh and frozen fish and shellfish; vegetables, root crops, leafy greens, and mushrooms; and processed fruit. Specialty items include exotic cuts, marinated packs, sous-vide meals, vacuum-frozen dumplings, stir-fry meal kits, sauces and seasonings, hot pot bases, snacks, yogurt, milk tea, and food-safe alcoholic drinks. Also on display are automation tools for central kitchens, packaging materials, labeling solutions, commercial ovens, industrial chillers, and food safety systems. Private label zones enable visitors to source customizable SKUs for retail or franchise menus. The foodservice technology section presents cold chain traceability, kitchen efficiency platforms, smart kitchen appliances, and menu analytics. Whether you're a wholesaler, distributor, restaurant group, or innovation hub, SHICAI delivers a complete overview of the food supply landscape.

Located in Pudong, SNIEC is one of Asia’s most advanced venues for large-scale food exhibitions, with temperature-controlled halls, excellent logistics, metro connectivity, and capacity for high-traffic events like SHICAI.

Leading exhibition companies with deep experience in the food and supply chain industries, organizing large-scale B2B platforms for domestic and international buyers.